How will my dealers/distributors/partners respond?

Generally, dealers and distributors are familiar with these sort of programs. Their response tends to be reflective of the value they place on your brand. Partners who are adamantly opposed to authorized programs and UPP policies are generally the partners that bring your brand little to no value. Whereas partners who embrace the programs value your product, equity in pricing, and see your efforts to remove rogue and unauthorized sellers from marketplace as a huge boon in their business, as they always have been looking out for your brand.