What if my Brand name is different than what it is registered as?

To resolve this, our team can submit a ticket with GS1 and screenshot of the USPTO website with the brand name & owner information showing. USPTO capitalizes the brand in most cases and is not always a reflection of the correct capitalization. If the brand name is registered with the wrong capitalization, we can request that Brand Registry adds the correct brand spelling/capitalization and keep the other as a brand name alias, both tied to your account.