Protect Your Brand's Marketplace Presence

Rogue resellers on open marketplaces like Amazon are one of the greatest disruptors for brands in ecommerce today. Brandwoven and Howell & Associates partner to help brands address reseller management challenges through end-to-end marketplace strategy, channel oversight, MAP/UPP policy guidance, and unauthorized seller mitigation.
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Ready to stop fighting fires and start focusing on growth?

Reach out to start conversation with Brandwoven and Howell & Associates.

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Brandwoven is the gold standard in full-service Amazon agencies. Their team is driven by success and a proven track record of results that no one else in the industry can match. They took the time to really learn our business and have customized their support to meet all of our business needs. The level of trust they have built with us is a direct result of standing behind what they promised and delivering more than asked! The best decision we made to drive our Amazon business to new heights was to partner with Brandwoven. They are our long-term partners and we are winning together.

John V., Director of Ecommerce

What Our Partnership Offers Brands

Marketplace monitoring only works if it’s built to drive action. We’ve brought the Brandwoven and Howell & Associates teams together because we know that true channel control requires both operational excellence and enforcement.

  • Brandwoven’s Expertise: We offer brands deep marketplace expertise, from cleaning up duplicate ASINs and optimizing catalogs for conversion, to managing inventory logistics and navigating 1P (Vendor Central) to 3P (Seller Central) transitions to maximize pricing control.
  • Howell & Associates’ Expertise: A premier channel compliance and brand protection agency providing the legal, operational, and investigative experience needed to draft enforceable MAP policies, trace supply chain leaks, and confidently shut down unauthorized sellers at the source.
  • Our Combined Approach: Brands can’t enforce their way out of a broken channel, and they can’t optimize listings if rogue sellers are constantly stealing the buy box. Brandwoven builds the marketplace foundation and sales strategy while Howell & Associates fortifies it with airtight policies and enforcement.
$1B+

Amazon Sales Managed

125+

Brand Partners

3+

Years Average Client Retention

92%

Average Client Buy Box

How We Help Brands Tackle Reseller Management Together

Channel Strategy

Assess your channel health, define roles and rules for distributors, and rebuild your global channel architecture to prevent gray market leakage before it starts.

Marketplace Operations

Optimize your product detail pages, implement Transparency barcodes, and structure catalogs to ensure buy box ownership.

MAP & UPP Enforcement Support

Howell & Associates drafts enforceable policy language, establishes violation thresholds, and issues strategic enforcement letters that drive compliance without burning bridges.

Unauthorized Seller Investigations

Go beyond just flagging listings. Our teams can trace the product flow to find out exactly who is behind the violations and how they sourced your product, stopping the leak at its root.
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The custom approach that Brandwoven takes has really been the most valuable part of our partnership. Brandwoven did not try to sell us a cookie cutter solution, but instead built a custom solution built around our unique business needs. And even when those needs change Brandwoven has not wavered in delivering a solution that is right for us.

Steve Krajczynski, Director of Consumer Direct Sales

Let Us Solve These Common Reseller Management Challenges for You

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When unauthorized resellers run unchecked, the damage spreads across your entire business. Our combined approach moves you from scattered reactions to sustainable channel control. As a result, you receive a fully designed and implemented Authorized Reseller and Distributor Agreement that defines approved channels, warranty standards, and reporting obligations that keep your resale partners honest.

  • Unauthorized Sellers: Stop rogue sellers who mask their identities and divert products from your authorized supply chain.
  • Marketplace Price Erosion: Avoid price cuts by third-party sellers that drag down your channel sales and visibility.
  • Inconsistent Channel Strategy: Prevent channel conflict between your ecommerce and retail partners by stopping any overlapping sales territories.
  • Poorly Enforced MAP Policies: Vague, outdated policies leave loopholes for unauthorized sellers to take advantage of while pushing trusted partners to lose faith in your brand.

Reseller Policies Guaranteed to Create Value

The existence of a policy alone cannot protect pricing integrity if enforcement is inconsistent. Howell & Associates offers our brand partners the peace of active monitoring to drive effective reseller programs and keep your brand appearing credible.

Cut Off Violators with Our Expert Help

From negotiation to inventory control and keeping resellers accountable, our teams know what it takes to successfully launch, track, and manage programs that give your brand back its control.
Connect With Our Teams to Get Started
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Explore Our Work

Read more about how we've helped brands on marketplace regain control with proper reseller management and enforcement.