About Us
A Team Committed to Success
The custom approach that Brandwoven takes has really been the most valuable part of our partnership. Brandwoven did not try to sell us a cookie cutter solution, but instead built a custom solution built around our unique business needs. And even when those needs change Brandwoven has not wavered in delivering a solution that is right for us.
One Goal, Many Pieces
Marketplace management on Amazon or any other platform is complex and multi-faceted. From marketing to catalog strategy, and platform maintenance to logistics, effective management requires strategy and execution in many different disciplines. Brandwoven’s structure allows us to capitalize on the knowledge of experts in many different fields, all while delivering a cohesive strategy with exceptional communication.
We use one central point of contact for each brand to streamline communication and assure all our teams are pulling towards a central goal. Our leadership team works collectively on each brand to build a strategy that incorporates catalog, logistics, content, and marketing. An extensive team of experts executes day-to-day towards meeting your marketplace goals.
Our teams are accountable to each brand’s performance and responsible for day-to-day performance of your brand. And with an average client retention rate of more than 3 years, you know it’s working.
Years Average Client Retention
Average YoY client sales growth
# of Employees
Client to Employee Ratio
Our Structure
Client Success Manager
Client Success Manager
The quarterback of all that happens, our Client Success Managers are the primary point of contact for each of our partners. Acting as the central point of contact for all our service teams, the CSM is accountable for the overall success and strategy for the account. The CSM is also hands-on, constantly shopping the digital shelf, monitoring promotions, and solving complex problems within the Amazon, Walmart, or Target portal.
Each CSM is a marketplace expert with years of experience working within Amazon and other platforms. Under the direction of our account directors and the entire leadership team, the CSM drives brand strategy forward and assures execution is seamless within Brandwoven while also maintaining constant communication with our partners.
Catalog Coordinator
Catalog Coordinator
Depending on the size of the catalog and needs of the brand, each Brandwoven partner has at least 1, and up to 3, Catalog Coordinators to maintain catalog integrity and push necessary changes. The role of the CC is varied and complex, completing everything from catalog audits and image uploads, to fixing andon cords or addressing compliance needs within the marketplace portals.
Our CC’s are experienced and highly valued members of the team. They are the hands and feet that make everything click, and the eyes that are in each account every day assuring the business is running smoothly. Many of our partners require dedicated catalog resources, which can be one or more full-time personnel working on a single brand.
Logistics Manager
Logistics Manager
A Logistics Manager supports each partner managed by Brandwoven with the daunting task of managing forecasting, inventory planning, and injections for FBA partners. The Logistics Manager carries the heavy burden of making sure product is in-stock and at healthy levels. Our logistics team provides each Seller Central account a monthly forecast with 12-month rolling demand, and reviews all goals for safety stock routinely.
Supported by a shipping coordinator, each partner has extensive logistical support from Brandwoven. Our logistics team creates and tracks FBA shipments, assuring the seamless transition of product from your dock into FBA warehouses.
With years of marketplace experience, thousands of inbound shipments managed, and many millions of units sold, the Brandwoven logistics team not only lightens the load for our partners’ logistics teams, but has the know-how necessary to work through the constant evolution of marketplace operations.
Marketing Manager
Marketing Manager
Brandwoven partners work with an experienced Marketing Manager who creates, manages, and tracks all endemic marketing spend. Whether a simple branded Sponsored Products campaign or a 7-figure ad budget including thousands of SKUs and DSP, our marketing team has the expertise to manage any marketing challenge you put in front of them. Supported by marketing coordinators and the industry’s best software, the Brandwoven team is built to thrive in today’s dynamic marketing environment.
With one of the lowest staff to client ratios in the industry, Brandwoven also assures our Marketing Mangers have the bandwidth to steward your marketing budget for maximum impact.
Creative Strategist
Creative Strategist
Branding and brand representation on marketplace is core to what we do, and central to those efforts is our in-house creative team. Using creative strategist and production designers, we bring your brand to life on Amazon, Walmart, and other marketplaces. Using brand guidelines and always with the approval of our brand partners, our creative team goes to work, developing assets for listing images, A+ Content, storefronts, and display ads. More than just repurposing your photography, we create info-style graphics and marketplace-specific content to capture the attention of consumers and drive conversions on your PDPs.
The Brandwoven creative team has generated tens of thousands of images and assets for our brand partners. Whether your product line has 3 or 3,000 SKUs, the Brandwoven team is here to make sure each is dynamic and representative of the brand you’ve built.
Partnering with Brandwoven has been instrumental in our brand's expansion into toddler pouches on Amazon. Their deep expertise in launching new brands into diverse categories is unparalleled. From the start, they impressed us with their thorough market analysis and strategic planning, which helped us identify the best opportunities and effectively position our products. Ultimately, they care about the brand and that is reflected in our continued growth on the platform.
Frequently Asked Questions about Brandwoven
How many brands does a CSM manage?
We have one of the lowest staff to client ratios in the industry on purpose: to assure our team has the time needed to make an impact on your business. For that reason, our CSMs work on 1-6 brands at a time. The number of brands depends on the size and complexity of the business. Most of the time, your CSM won’t have more than 4 partners at any time.
You mentioned “dedicated resources.” What does that mean?
The Brandwoven team working on each account scales depending on the needs of that client. Sometimes, large or complex brands require employees that are 100% committed to the brand. This isn’t something our partners pay extra for – it’s just part of our service offering and shows our commitment to the brands who trust us.
Do I have to hire the whole team? What if I only need some services?
We can certainly scale our services dependent on the needs of the brand. At times, marketing may not be necessary or logistics may be handled internally. In those situations, it’s easy for us to scope an agreement to the specific needs of the client.
Do I only get to talk to one person at Brandwoven?
Not necessarily – we have found from our experience and time working on the brand side that one point of contact results in the best communication and most cohesive execution. That said, Brandwoven CSMs bring in experts in various areas of the business as needed. For example, the Marketing Manager is likely to join a call to deep dive marketing, or a Creative Strategist might join to assure our creative projects are consistent with a brand’s expectations.