Why is industry-specific experience important?
Brand-Side Experience
Understand Your Competition
Knowledge of The Retail Landscape
Common Challenges
Experience Across Many Industries
Clothing, Shoes & Accessories
Clothing, Shoes & Accessories
One of the most challenging categories to manage because of high SKU count and seasonal changes, Brandwoven has built systems and operations to successfully manage large apparel and footwear brands. Where many agencies shy away from the challenge, Brandwoven has leaned in to support the category and positioned ourselves to make meaningful impacts on sales while improving the consumer shopping experience. We know how challenging variations, returns, and seasonal rotations can be for our clothing, shoes, and accessories partners, and will dedicate the resources and know-how to turn the headache of marketplace into a platform of growth.
Learn more about our Clothing, Shoes & Accessories experience.
Electronics
Electronics
Electronics is an extremely competitive space in all major marketplaces, driven by downward price pressure from overseas, factory direct brands. Brandwoven has worked with premium brands with established names to compete alongside factory direct products. Our experience growing brands, despite stiff factory direct competition, has been a difference maker for our partners. It is possible to compete on Amazon, Walmart, and Target on a basis besides price and marketing investment. Let us guide you through it.
Food & Grocery
Food & Grocery
Food and grocery is one of the fastest-growing categories online, pushed forward by both Amazon and Walmart. The Brandwoven team has a deep understanding and brand-side experience in the space, and has a history of growing both evolving and mature brands in the category. We’ve walked many brands through some of the common challenges surrounding grocery, including historical low price points and margins, disrupted buy box due to distribution, and competition from large, well-funded brands. Let our team help you through these, and many more common challenges, and tap into the rapidly growing percent of consumers who are buying food and grocery products online.
Health, Beauty & Personal Care
Health, Beauty & Personal Care
Health, beauty, and personal care is a massive industry on Amazon, Walmart, and Target. However, reputation and authenticity are major concerns in the category, as is finding differentiation in this incredibly crowded space. Brandwoven has years of experience managing health, beauty, and personal care brands, scaling businesses while keeping catalogs stable, even amongst stiff competition and copy-cat products.
Learn more about our Health, Beauty & Personal Care experience.
Home & Kitchen
Home & Kitchen
An incredibly dynamic category, home and kitchen is one of the original industries where brands had success building volume and reputation on Amazon alone. The nature of the category being dominated by a few multi-brand conglomerates, and the fact that the category faces nearly constant consolidation, also makes it a unique challenge for new or emerging brands. But even in this competitive space, Brandwoven has a track record of finding the right consumer, building volume, and capturing the repeating nature of purchases within this industry.
Hunt & Fish
Hunt & Fish
The unique needs of our hook and bullet customers range from regulatory limitations and methods by which the products are distributed. Different from many other industries, the need for 2-step distribution and deep ties to both big box and independent retailers creates a fragile selling environment where Amazon must exist without disrupting other important channels of trade. Brandwoven has worked with dozens of brands in the space and has shown how to effectively leverage marketplace without causing disruption to other channels.
Kids & Baby
Kids & Baby
There are few categories where purchases have more consideration than the kids and baby category. Thankfully, Brandwoven’s team has extensive experience in the space, knowing exactly how to reach and convert consumers in this hard-fought category. Brand and reputation are never more important than for kids and babies, as is the safety and authenticity of the product. Brandwoven can help you navigate each of those areas and drive growth by opening up new audiences on Amazon, Walmart, or Target.
Pet Supplies
Pet Supplies
At a nearly $150B industry nationwide, it is no secret people in the U.S. care for, and spend money on, their pets. Brandwoven recognizes the personal connection consumers have with their pets, and knows that changes how marketplace must be managed. Our experience with pet brands is extensive, including large conglomerates and emerging products, each of which requires a custom approach – but all focus on understanding the pet industry, and the uniqueness of the pet consumer.
Patio, Garden & Tools
Patio, Garden & Tools
A broad category marked by many large and heavy products, patio, garden, and tools has unique selling challenges that are understood by the Brandwoven team. This industry has seen significant impact from factory direct sellers and were characteristically slower to jump on the ecommerce trend based on the size and scale of the products. However, since 2020, consumers have increasingly been moving to ecommerce, specifically marketplace, to make the majority of purchases. This shift has brought forth innovation in the category, offering many unique ways for brands to reach and deliver products to consumers.
Sports & Outdoors
Sports & Outdoors
From specialty outdoor to traditional team sports equipment and footwear, Brandwoven has always had a solid foot in the sporting goods industry and understands the unique needs of the brands competing in the space. In the category, we see high consumer segmentation, significant competition from factory direct products, and a committed, passionate consumer base to reach. Many premium brands have struggled to use marketplace to reach the consumer or don’t realize that their target audience is already using Amazon to purchase like products. Let Brandwoven guide you to assure consistent brand message while reaching consumers where they are purchasing.