White Paper

Guide to Leveraging Amazon Marketing Cloud

Dive into Amazon Marketing Cloud’s powerful advertising tools that break down how different campaigns nurture customers into buyers. Explore the connection between AMC and DSP (demand-side platform) for rich insights that inform and strengthen your brand’s advertising on and off Amazon.

Discover the Advanced Analytical Capabilities of Amazon Marketing Cloud

Advanced Analytics

Dive deep into the data to perform sophisticated analyses, from custom attribution models to lifetime value calculations, with SQL queries.

Customer Journey Analysis

Map out the path-to-purchase, from the first ad view to the final sale, uncovering touchpoints that matter most and how shoppers behave before converting.

Cross-Campaign Measurement

View the combined impact of various Sponsored Products, Sponsored Brands, Sponsored Display, and DSP advertising efforts in one place.

Build Customizable Reports

Leverage multiple datasets to answer specific business questions and integrate 3rd-party or offline data for richer visual analysis.

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Working with Brandwoven has been a game-changer for Fresh News Cat Litter. Their expertise in Amazon marketplace management for pet products has streamlined our operations and significantly boosted our sales performance. The team's proactive approach to managing our brand and leveraging search and DSP advertising strategies has led to impressive growth and visibility. We have seen triple digit growth since partnering with Brandwoven. We highly recommend Brandwoven to any brand looking to drive revenue and grow market share on Amazon.

Dustin Christensen, Ecommerce Business Development Manager

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