Solutions
Experts at Managing High SKU Count Product Lines
For brands with thousands of SKUs like apparel or parts, Brandwoven has unique solutions to help build, maintain and grow marketplace platforms like Amazon and Walmart.com
From day one, working with the team at Brandwoven has proven to be time and money well spent. Their team is attentive, professional, and extremely knowledgeable in terms of Amazon's ins and outs. We've been very pleased with the results of the partnership, and recommend them as a go-to Amazon service provider.
Jordan Davis, President
Large Catalog Management
Brandwoven’s leadership team brings extensive experience in managing high-SKU apparel and other products with seasonally changing product lines. We specialize in providing solutions for brands with extensive catalogs comprising thousands of products. Managing such large catalogs necessitates meticulous attention to detail and sophisticated data systems to ensure optimal results and maximum ROI. Our tailored solutions are designed to address the unique challenges associated with large assortments. We excel in effectively managing apparel, footwear, and similar product lines with thousands of SKUs while upholding the highest standards of digital merchandising, and driving incremental sales across multiple categories.
12K
ASINs Managed Daily
$1B+
Amazon Sales Managed
1:1
Client to Employee ratio
8
Years in Business
Our Process
Our Process
When managing catalogs over 6,000 SKUs for a single partner, data integrity and systems to support the workload are essential to success. Brandwoven has systems in place to handle this workload, along with data to point us to the biggest opportunities and risks. Our team is also well-versed in the unique challenges of managing large and ever-changing catalogs.
Brandwoven has also chosen to tackle this unique business problem so many of our competitors have overlooked. We don’t just focus on your top few SKUs; we look at and actively manage the entire catalog to maximize reach and unlock new selling avenues within large assortments.
Tools
Tools
To actively manage and maintain large catalogs, Brandwoven uses a customer PIM system to organize data. We have additional tools that automate the monitoring, auditing, and fixing of issues as they arise. We always have human eyes on the catalog, constantly finding the issues that automated systems can’t. Our approach of technology combined with real people shopping the store allow large catalogs to be clean, high performing, and consumer-friendly.
Brandwoven has been a great partner to work with. They are engaging, transparent, and work towards our goals as a company. The results speak for themselves.
Kevin Gentle, Vice President of Sales
Struggling to Manage a Large Catalog?
Whether you have 10 or 10,000 SKUs to manage, we can help.
Learn How
Powerful Systems for Impactful Management of Large Catalogs
Digital Merchandising
Brandwoven's creative team stands ready to tackle content development and listing optimization, even for the largest catalog. We can develop and implement optimized listing images, A+ Content, and storefronts for large catalogs. Through years of experience, the Brandwoven team can build best-in-class content at scale.
Catalog Management
Merchandising thousands of products at once is a challenge, but a challenge we took on early in our agency's history. Actively managing large catalogs is important for big brands and our team. Our processes and technology result in top-tier content, even when the SKU count is high and the product line is ever-changing.
Stock Availability
Continually shifting product availability, pricing, and specs are the norm for large catalogs. Whether in Vendor Central or Seller Central, Brandwoven has the tools and people needed to actively manage stock and product availability, even for the largest catalogs containing tens of thousands of SKUs.
Analytics & Reporting
As the assortment grows, the need to know what is selling and why is vital to success. Brandwoven uses custom sales analytics to clearly display what is working and what's not. Our efforts are guided by data and actioned by an experienced team of marketplace experts.
Learn More About Brandwoven's Suite of Solutions & Services
Brandwoven has the tools and know-how to create and manage even the largest catalog of products in apparel, footwear, or other high SKU-count categories.
Experienced Managing Large Catalogs on Amazon and Other Marketplaces
Amazon Product Listing Optimization Leads to 37% Increase in Conversions for Outdoor Brand with Large Catalog
Our team helped Safariland optimize Amazon listings using A/B tests, resulting in a monstrous 37% increase in conversions over less than 40 days!
9,000
SKUs in Amazon Catalog
250
Child ASINs under a single Parent Variation
More Case Studies
Read more about how our solutions impacted brands on Amazon and other marketplaces
View All Case Studies
Large Catalog Management FAQs
What do you consider a “large” catalog?
Generally speaking, any catalog over 500 SKUs requires a different approach. We routinely work with catalogs in excess of 3000 SKUs. The largest catalog we managed and loaded into Amazon was over 120k SKUs.
Why can’t I just focus on the top 20% of my items – the old 80/20 rule?
You certainly can, but in the endless isle of Amazon, every individual SKU has to stand on its own two feet. There is very little sales impact on the lower quartile of your brand because of successful best sellers. This also provides a unique opportunity as we often see products that are slower sellers for the company excel on marketplace.
Do you have data and reporting so I can see how we’re doing?
Absolutely! We can report on the overall health of a catalog, sales, inventory, and marketing – all at a global or granular level by product category or type. Data is a key component of truly understanding what’s happening for large catalogs.
Struggling to Manage a Large Catalog?
Whether you have 10 or 10,000 SKUs to manage, we can help.
Learn How