Solutions
Reseller Management that Works
Brandwoven develops reseller management programs to help brands manage who is selling on marketplace and at what price. With our programs, Amazon no longer disrupts your pricing and distribution strategy.
Brandwoven has been a great partner to work with. They are engaging, transparent, and work towards our goals as a company. The results speak for themselves.
Kevin Gentle, Vice President of Sales
Reseller Management
Rouge resellers on marketplaces like Amazon are one of the greatest disruptors of brands in ecommerce today. We develop, implement, and execute reseller management solutions that give control back to our brand partners. Through authorized reseller programs, consultation on distribution practices, and legal action when necessary, our brand partners can manage who and at what price their products are being sold. At Brandwoven, we understand how much Amazon and Walmart.com impact other channels of trade, and we are committed to developing actionable solutions for reseller management.
3.5M
Customer Orders Fulfilled
300%
Average Client Growth vs Amazon Average
12K
SKUs Managed
$1B+
Amazon Sales Managed
The Solution
The Solution
No ecommerce marketplaces, including Amazon, provide tools for brands to manage who sells their products and for how much. This has placed the responsibility onto each company to have policies and systems in place for managing resellers and assuring pricing continuity across all platforms. Brandwoven solutions can help brands create and implement an authorized reseller program, develop policies that allow for enforcement, monitor who is selling, and automate enforcement if needed. We partner with the best technology and reseller enforcement agencies, and legal teams in the industry to build a system that is shown to achieve +90% buy box for our brands.
The Results
The Results
We won’t sugar coat it; there is no silver bullet for reseller management or MAP enforcement. But our solution, along with our dedicated partners, can consistently deliver +90% buy box and MAP compliance. The process takes consultation, training, the right programs, and a sales team committed to the task. We succeed when many others have failed due to our commitment to a complete solution that touches multiple parts of your business.
Brandwoven is the gold standard in full-service Amazon agencies. Their team is driven by success and a proven track record of results that no one else in the industry can match. They took the time to really learn our business and have customized their support to meet all of our business needs. The level of trust they have built with us is a direct result of standing behind what they promised and delivering more than asked! The best decision we made to drive our Amazon business to new heights was to partner with Brandwoven. They are our long-term partners and we are winning together.
John V., Director of Ecommerce
Are Resellers on Amazon Disrupting Your Sales Channels?
Schedule a meeting to learn more about how we can help manage resellers and pricing on Amazon and other marketplaces.
Let's Connect
Empowering Brands to Manage Resellers and Retail Pricing Across the Ecommerce Landscape
Authorized Reseller Programs
Brandwoven is ready to support the development and execution of an authorized reseller program, which is the foundation for all reseller management. We stand beside our partners, having helped dozens of brands manage who, and how, their resellers use Amazon or any online marketplace.
MAP Tracking & Enforcement
We partner with some of the most advanced MAP and reseller tracking software and enforcement companies to put information in the fingertips of our brands. We also automate the enforcement process while still giving our brands total control over how and what we communicate to retailers related to MAP and resale practices.
Program Development
When starting to develop an authorized reseller, authorized distributor, or MAP/UPP program, it's essential to start with the best legal foundation. Brandwoven partners with law firms who lead the industry in reseller programs and enforcement. We will not only help to develop the program language, but assure your internal team is trained on how to communicate and enforce the polices produced to deliver the intended results.
Consulting
Been there, done that. With over 7 years of experience consulting on reseller control, Brandwoven can help guide decision-making around this important topic. We come with real brand-side and marketplace experience to communicate not only what needs to be done to develop a program, but also walk through what's needed from the brand to make it successful.
Learn More About Brandwoven's Suite of Solutions & Services
Offering more than just reseller management & MAP enforcement; we are a holistic marketplace management partner
Offering Solutions to Solve For Industry-Specific Challenges
Consumer Electronics Company Manages Resellers While Transitioning to Seller Central
See how an authorized reseller program and MAP enforcement allowed a consumer products brand to transition to Seller Central, resulting in a 64% increase in net revenue
64.4%
Amazon Net Revenue Increase
93%
Buy Box
More Case Studies
Read more about how our solutions impacted brands on Amazon and other marketplaces
View All Case Studies
Reseller Management & MAP Enforcement FAQs
I didn’t think Amazon allowed brands to control resellers?
Totally true – there is no program within Amazon or any other marketplace that allows brands to directly manage resellers or price. That said, our solutions revolve around what can be done internally with our partners to manage distribution and gain MAP compliance.
What steps do I have to take to manage resellers?
The truth is reseller & MAP management only happens with partnership. Brands must take an active role in knowing and actively engaging in the distribution process. In today’s environment, product is flowing through numerous channels and brands must actively engage in the sales pipeline from when it exits their warehouse, to when it hits consumers’ hands, and sometimes beyond.
Does Brandwoven manage everything for me?
Brandwoven puts all the pieces together and creates a plan for not only reseller management and MAP, but for how those changes impact your entire business. There are legal components to these programs that should remain separate to avoid any conflicts of interest, and for that we partner with some of the best in the business to assure the program is a success.
Wondering How To Manage Resellers and Increase MAP Compliance?
Let Brandwoven guide you through development and execution of an effective reseller and MAP enforcement program.
Schedule a Call