Solutions
Helping Premium Brands Transition to Seller Central
Brandwoven has a history helping brands seamlessly navigate a transition from Vendor Central to Seller Central
First - I just want to say a HUGE THANK YOU for all the support, time, effort, and thought you have given our team and our business... You have made our lives much easier, and helped us navigate a messy transition from VC to SC. With your help, I'm confident there is tremendous opportunity and success for the Om brand.
Kacy Rivers, Digital Marketing Director
Helping Brands Evaluate and Manage Vendor Central to Seller Central Transitions
Amazon’s growth has brought profitability and management challenges to many Vendor Central brands. In many cases, this brings the opportunity for transitions from a Vendor Central to Seller Central model. This change shifts the paradigm from Amazon as a customer to Amazon as a D2C transaction platform. This fundamental change brings more responsibility, but also more control – and often profit – to brands. Brandwoven actively helps to manage this transition, assuring it is financially and operationally feasible, occurs within Amazon Terms of Service, and is seamless for the consumer on Amazon.
65%
Clients on Seller Central
45
Days of Inventory Held at FBA
3.5M
Customer Orders Fulfilled
24.7%
Increase in Profitability via 1P vs 3P
Our Approach
Our Approach
Our approach to a transition from VC to SC is multi-facetted, but starts with an analysis of feasibility that includes a financial evaluation of the transition, potential roadblocks due to Amazon Terms of Service, risk analysis, and an overview of timing. Our first priority is presenting the information necessary to make the right decision about whether a transition is a good fit. Once decided, we handle the details, from game planning, timelining, and executing the many steps necessary for a successful, profitable, and seamless move to Seller Central.
The Results
The Results
The overwhelming result of a Seller Central transition is both control of the customer experience and increased profitability. First, by having ultimate control over price, customer service, and the product sold, brands find themselves closer to the customer. This results in higher sales volume and often higher profit margin than Vendor Central or using exclusive resellers. Brandwoven’s experience in this area has given us numerous examples of successful transitions that have allowed our partners to thrive.
How does a premium brand compete with all the ‘noise’ on Amazon? How do we properly communicate product value propositions that set us apart in an increasingly competitive space? After struggling with this for years, it was Brandwoven’s innate understanding of content and merchandising strategies that put us back on a solid growth path.
Jeff Hesemann , VP, Digital Sales and Marketing
Considering a Transition to Seller Central?
There are many factors to consider before transitioning from Vendor Central to a Seller Central model. We'd love to connect with you and see how we can help!
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Unmatched Experience Transitioning Brands from 1P to 3P
Experience
From the founding of Brandwoven, the idea of Vendor Central brands switching to Seller Central was core to our offerings. We knew that the growth of Amazon the need for transitions would be common and necessary for many of our brand partners. As a result, we have over 7 years of experience to know when, how, and if a transition is feasible. While Amazon policies have shifted, our commitment to finding the business model most impactful for our brand partners remains.
Considerations
Choosing to switch from Vendor Central to Seller Central is a big decision with wide reaching implications. This usually comes with short-term revenue losses as Amazon must run out of inventory before Seller Central sales can commence. The Result, however, are long-term revenue and margin wins. The impacts are driven by product size, inventory levels, current vendor tier, and innumerable other metrics. Brandwoven can sift through all these factors, allowing brands to make well informed decisions.
Control
A primary driver of switching to Seller Central is control over pricing and assortment. With a Seller Central model, brands can make assortment and pricing decisions in real-time. This higher fidelity management allows Brandwoven to manage Seller Central as a D2C channel where Amazon is merely the transaction platform as opposed to a customer.
Customer Experience
As brands increasingly focus on delivering a unified consumer experience across channels, Seller Central, when managed by Brandwoven, provides a strategic advantage for maintaining control on Amazon. This powerful tool is crucial for both consumer research and conversions, with our objective being to ensure a seamless brand experience for the end customer.
Learn More About Brandwoven's Suite of Solutions & Services
Our team has 7+ years of experience helping our brand partners identify if, when, and how to transition seamlessly from 1P to 3P.
Experience in Vendor Central and Seller Central Accounts Across Categories
Consumer Electronics Company Transitions from Vendor to Seller Central Resulting in 64.4% Net Revenue Increase
Brandwoven altered the entire retail landscape for an electronics brand by transitioning to SC, leading to positive impacts like control, stability, and increased brick-and-mortar sales.
64.4%
Amazon Net Revenue Increase
93%
Buy Box
More Case Studies
Read more about how our solutions impacted brands on Amazon and other marketplaces
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VC to SC Transition FAQs
Does Amazon allow these transitions to happen?
The Terms of Service for Amazon are specific in that vendors cannot sell the same product on VC and SC at the same time. That said – not everyone would be allowed to transition, but this does leave some specific methods for transitioning while still maintaining TOCs.
Can I do a VC and SC hybrid model?
Except in very specific situations, we don’t recommend it. Having VC and SC running at the same time often violates TOCs at Amazon which isn’t something we’d ever recommend.
How long does a transition take?
A full transition can take anywhere from 3-9 months, depending on many factors, including catalog size and inventory.
Is Seller Central always better than Vendor Central?
No, each platform has unique advantages and disadvantages. Brandwoven works with our partners to identify the benefits and negatives of a transition before moving forward.
Want to Explore a Vendor Central to Seller Central Transition?
Connect with our experts to discuss your goals and unique challenges. We'd love to help determine if a 1P to 3P transition is right for you.
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