Solutions
Strategic Consulting For Walmart.com
Walmart.com is one of the fastest-growing ecommerce platforms, and most brands are just scratching the surface of what's possible.
Brandwoven works with our partners to leverage assets that are already created for Amazon, while adhering to Walmart.com's best practices and the unique shopper behaviors of the platform.
Brandwoven helps brands win the Walmart.com digital shelf to capture brand equity and highlight unique product features.
As your marketplace agency partner, Brandwoven will communicate YOUR brand messaging regardless of platform, and walmart.com is no exception.
We came to Brandwoven after years of trying to “figure out Amazon”, struggling to find an approach to the channel that worked for us. We had sold to wholesalers who sold our product through their storefronts, sold directly to Amazon as a 1P, and had tried managing our own storefront, each unsuccessfully. It wasn’t until we partnered with Brandwoven that we truly found success on Amazon.
Our Brandwoven team has truly gotten to know our business, and they take care of all the functions that we didn’t have in-house – account management, demand planning and forecasting, advertising, content management and case management, taking our Amazon business to the next level.
Andrea Wetsel, Founder/CEO
Optimize Your Product Listings for Walmart.com
Brandwoven’s data-driven approach to listing optimization on Walmart.com will prepare your brand to drive increases in marketplace traffic, product sales, and competitor market share.
Our experienced team of marketplace specialists are prepared to elevate your brand on Walmart.com with our comprehensive service offering of keyword research, product page visuals, and catalog optimizations. We start with precise keyword research that uncovers high-impact, relevant search terms that customers are actually using. Next, our team strategically integrates these keywords into your product titles, descriptions, and metadata to boost visibility.
Starting with low hanging fruit and moving into long-term growth strategies, watch as your products climb the Walmart search results and capture more eyes & clicks.
We continuously revisit strategies and content as needed to always adapt to the ever-changing marketplace platform. We aim to ensure your listings always perform at their peak and are hitting the key factors that Walmart’s algorithm is paying attention to. Let Brandwoven transform your Walmart.com presence today.
8
Years in Business
$1B+
Amazon Sales Managed
21%
Total CPG Sales Captured by Walmart, per Numerator
1:1
Client to Employee ratio
Brandwoven Prioritizes Market Positioning and Brand Voice for Walmart.com Partners
Brandwoven Prioritizes Market Positioning and Brand Voice for Walmart.com Partners
Walmart marketplace is a quick way to expand your virtual shelf in order to reach millions of consumers. Brandwoven helps brands evaluate their individual opportunity on Walmart.com based on what they want to accomplish with the platform and by having in-depth conversations with brands about how to leverage the Walmart.com platform to meet those business goals. We at Brandwoven help brands understand the importance of pricing parity across ecommerce marketplaces, catalog assortment, 3P distribution leaks, and why all of this matters for a successful Walmart.com business.
Our approach goes beyond simple metrics and data analysis; we prioritize understanding the essence of your brand and its market positioning. This deeper insight allows us to align our strategies with your long-term objectives, ensuring that every decision we make is in harmony with your brand’s growth trajectory. Our goal is to not only help you succeed on Walmart.com, but also support your brand’s overall development in the competitive retail landscape.
Is Walmart.com Right For Your Brand?
Is Walmart.com Right For Your Brand?
Selling on Walmart.com can offer significant opportunities for growth, increased sales, and brand exposure – especially if your target market aligns well with Walmart’s customer demographics. Brandwoven will help your team evaluate these factors against your specific business goals and operational capabilities before making a decision.
Why having the Right Partner is Important for Walmart.com
Why having the Right Partner is Important for Walmart.com
Brandwoven starts by developing a robust pricing strategy tailored to Walmart.com’s marketplace dynamics. This involves conducting a thorough analysis of your competitors’ pricing, any MAP requirements, current Amazon Vendor or Seller Central pricing, Walmart’s pricing algorithms, and market demand. By understanding these factors, Brandwoven can help set optimal pricing that balances competitiveness with profitability. We also assist in implementing dynamic pricing strategies that adjust based on market conditions and competitor actions.
Brandwoven is the gold standard in full-service Amazon agencies. Their team is driven by success and a proven track record of results that no one else in the industry can match. They took the time to really learn our business and have customized their support to meet all of our business needs. The level of trust they have built with us is a direct result of standing behind what they promised and delivering more than asked! The best decision we made to drive our Amazon business to new heights was to partner with Brandwoven. They are our long-term partners and we are winning together.
John V., Director of Ecommerce
Brandwoven Reporting
We believe reporting should be clear and straightforward, facilitating collaboration between the brand and our team to make actionable decisions both effectively and efficiently, ensuring streamlined and informed decision-making.
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A partner that understands the nuances of the marketplace and how to accelerate sales
Brandwoven's Advertising Team
We manage multiple marketplace search and display sponsored ads using Pacvue. This allows our experienced ads team full visibility of performance and insights for strategic omni-channel optimizations and campaign management.
Enhance Your Walmart Storefront with Custom Design
When building your brand, we want your customers to understand the who and the why through digital merchandising. Our team of creative designers will customize all assets to fit the requirements of Walmart.com
Catalog Expansion for Sales Growth
We focus on expanding our product assortments to meet diverse customer needs and explore international markets to reach a broader audience, adding a competitive edge in the ecommerce landscape.
Our Commitment
At Brandwoven, we focus on winning the digital shelf, boosting sales, and expanding market share. Our approach emphasizes collaboration and customization for client-driven specific strategies.
Full-service agency partner engaged with every function of your marketplace business
Our team of Walmart.com marketplace experts will collaborate with your brand on digital merchandising, marketing, logistics, and catalog management to provide comprehensive, top-tier support for your success.
Specializing in Popular Categories on Walmart.com
New Product Launch Leads to Substantial Sales Growth for Suncare Brand
Discover how Brandwoven's strategic approach helped a suncare brand achieve a 171% year-over-year sales increase with their new kids mineral sunscreen.
171%
Year-over-Year Sales Increase
53%
Brand Sales from New Kids Product Launch
View More Case Studies
Check out additional examples of Brandwoven's impact on brands looking to excel across various online marketplaces.
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Frequently Asked Questions
Can I do different pack sizes on Walmart.com that won’t impact my Amazon pricing because it has a different UPC and different quantity or package size?
To be safe, the answer is no. Amazon has started to scrape pricing down to the unit count or even price per pound or ounce. All pricing for any pack size should match Amazon’s sellable unit.
Should my ad spend budget match Amazon’s?
Walmart.com has different ad types and typically requires less spend as the search volume is less than Amazon. That said, it depends on the category and brand initiatives. Walmart.com ads can be used to build brand awareness on and off platform.
Does our target audience align with Walmart.com shoppers?
We will help brands understand the different customer profiles for marketplaces and customize our digital merchandising recommendations and advertising strategies to align with each platform and their shoppers.
My product is suppressed. Can you help?
Absolutely. Product suppressions are just one of the many types of tasks we proactively take on for our clients. In most cases, suppressed products are back live before most people even know they were down. We also focus on root cause analysis to fix any potential issues permanently.
How Can Brandwoven Help?
Connect with our experts to discuss your goals and unique catalog challenges. We'd love to craft a solution for your business.
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