Capabilities

Maximize Brand Impact on Amazon and Beyond

Our in-house creative and merchandising teams build brand-first content for global marketplaces to drive conversions and connect with consumers.

60,000+

Images and A+ content modules built for some of the biggest global brands

Core to digital merchandising services is our team who is constantly evaluating and building content to attract and convert customers, all while being true to your brand aesthetic and voice

Fetching Fields product on a yellow background

41

Customer facing components on an average Amazon detail page

With so many visual and text components on a detail page, it's vital to partner with someone who will pay attention to all of them, knowing what appears on Amazon or Walmart.com is a direct reflection of and connection to your brand

50%

Consumers start searches on Amazon

With half of product searches starting on Amazon, brands today have to consider marketplace as a primary driver of consumer engagement. Let Brandwoven curate your brand on the world's most highly-trafficked ecommerce sites.

Some of Our Valued Partners

Services to create impactful, high-converting PDPs that are true to YOUR brand story

Dedicated Creative Team

Brandwoven has a dedicated creative team to develop marketplace-specific content that drives sales while staying true to your brand identify. For over 8 years, Brandwoven has focused on creating and executing listing images, A+ Content, storefronts, and advertising content for our brand partners. Our team is an extension to your in-house creative, accelerating content creation and collective impact on Amazon and beyond.

Brand-First Approach

With 50% of product searches starting on Amazon, it's imperative that every brand recognize how many consumers are interacting on the platform. Brandwoven approaches merchandising with a focus on brand presentation and messaging. We go beyond Amazon best practices to assure that marketplace is a space of positive impact and influence to the customer's relationship with your company.

Proven Results

Having helped over 75 brands improve digital merchandising on various marketplaces, Brandwoven has shown, time and time again, the impact on sales and customer engagement that digital merchandising can have. In the most recent calendar quarter, our clients experienced sales increases that outpaced Amazon averages by over 30%. Let us tell your brand story and grow on marketplace together.

Forefront of Conversions

Whether A+ Premium, utilizing AI tools, or custom creative for Amazon DSP, Brandwoven is striving to find the competitive edge to improve click-through-rates and conversions. The opportunities for digital merchandising are always evolving and we keep all our brand partners on the forefront of new programs that can impact sales and drive consumer engagement.
Chewsday

Brandwoven's partnership and ability to look at each of our brand's unique needs and growth drivers has been pivotal to our success. They're willing to constantly test & learn which has been essential in driving our Amazon business over the last several years.

Megan Raney
Senior Ecommerce Manager, Targeted Petcare Brands, Chewsday

Digital Merchandising Solutions for Leading Brands

See how our digital merchandising strategies have protected brands and driven sales for our partners

Listing Image Creation

Photo grid with 6 listing images

Consumers spend less than 7 seconds on a PDP before navigating away or making a purchase decision. Our in-house creative team has years of experience creating impactful listing images that communicate the most important aspects of your products to drive consumer engagement, all while being true to your brand guidelines, messaging, and story. We use your existing photography, lifestyle images, and branding to craft marketplace-centric listing images that quickly communicate messages we know will elicit purchases on Amazon. This can include billboard style graphics, comparison charts, feature callouts, and other unique content to brand the typically sterile PDP section of Amazon product pages. Let Brandwoven take your product images to the next level – and watch as consumers respond.

A+ Content

Laptop displaying Amazon A+ Content for the brand FLIR

Amazon data shows that A+ Content or A+ Premium Content can increase conversion rates by as much as 17%. Let Brandwoven’s team develop content that resonates with online consumers and drives on-page conversions. Our creative team can take our knowledge of consumer behavior on marketplace, combined with a brand’s knowledge of their customer, to use A+ modules to tell the brand story, educate about the product, and ultimately help consumers pick the right product – fast. Included in A+ Content on Amazon is the brand story, where brands can tell consumers about who they are and what they stand for; a powerful tool to differentiate amidst thousands of generic, factory direct brands.

The Impact and Importance of Branding

Brandwoven is committed to telling your brand story, even in the busy and overwhelming marketplace environment. Consumers are shopping faster and deciding quicker than ever before. We can add value to each of those interactions with your customer base.
17%

Average conversion rate increase with A+ Content

10%

Average conversion rate of Brandwoven clients above industry average

12K

ASINs with optimized content

6

Weeks Average turnaround time for PDP optimization

Storefronts

Laptop displaying the Aunt Fannie's Amazon brand store

Storefronts on Amazon or Walmart are a unique place to drive traffic and engage your audience. Our creative team can design and implement high-converting and easy-to-shop brand stores that look and feel like an extension of your D2C shopping experience. With increased features and more data available than ever before, brands are driving traffic directly to Amazon storefronts to capitalize on the high conversion rate of the platform while limiting the risk of consumers bouncing to alternative products. Brandwoven will build an easy-to-shop storefront and implement a marketing plan to drive traffic to it for a truly unique consumer experience.

Copywriting & SEO

Screenshot of an Amazon product title and description

What we say about our products and how we say it matters. The Brandwoven content team has the experience and expertise to craft a message that’s maximized for SEO and clicks while still being true to your brand voice and message. Brandwoven’s capabilities to drive SEO through copywriting takes into account all areas of the Amazon, Walmart, or Target detail page. This includes titles, bullet points, descriptions, backend keywords, alt text, and A+ Content modules. Using industry leading tools, we will identify how the consumer is shopping for your products to maximize both visibility and CTR, and craft language that will resonate with your audience. Brandwoven exists where the science of SEO intersects with the art of copywriting to create truly engaging, impactful, and highly visible product pages.

Digital Merchandising Capabilities that Cover Every Aspect of Brand Management on Global Marketplaces

Our multi-faceted approach to merchandising on Amazon, Walmart, and Target go beyond simple SEO-optimization and listing images. See all that we can do to help your products, and brand, succeed.

Digital Merchandising FAQs

What does your in-house team do?

Our creative team can use your product and lifestyle photography, along with your brand guidelines, to create listing images, A+ Content, storefronts, and advertising content that is designed specifically for Amazon, Walmart, and/or Target.

Do you take photos and create videos?

We don’t take product photos, but are happy to refer you to our great partners. Truth is, 99% of the brands we work with have awesome product and lifestyle photos that we can use to build content and infographics. The same goes for videos, however we’ve been able to repurpose some client images and other assets into videos for marketplace ad creative.

Do you offer creative services outside of just marketplace?

All our creative services are marketplace specific, but many of our brands have utilized the content for other channels, including ecommerce sellers or even D2C. What we design for marketplace has the same impact across many online platforms.

How do you track the effectiveness of your content and copy?

There are a number of ways we will track efficacy. The first and easiest is through A/B experimentation on marketplace. From there, we use a number of methods like conversion rate, click-through-rate, sales rank, and sales volume. The digital merchandising process is iterative, so even with positive results, we are always open to improvements.

How long does new digital merchandising take to create and implement?

It really depends. Some of the largest catalogs we do can take over 9 months to overhaul, if there are several thousand SKUs. For catalogs that are 50-100 SKUs, the process usually takes 2-6 months. But even after a catalog overhaul, we are never finished; we always look for the competitive edge to represent the brand better and drive more sales.

Leading Marketplace Success for Amazing Brands

Learn about all the ways we've helped our brand partners
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Build Your Brand with Our Strategic Management Expertise

At Brandwoven, we are specialists in ecommerce, online strategy, and product marketing. Discover what our experience can do for your company.
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