Capabilities
Maximize Brand Impact on Amazon and Beyond
Our in-house creative and merchandising teams build brand-first content for global marketplaces to drive conversions and connect with consumers.
60,000+
Core to digital merchandising services is our team who is constantly evaluating and building content to attract and convert customers, all while being true to your brand aesthetic and voice
41
With so many visual and text components on a detail page, it's vital to partner with someone who will pay attention to all of them, knowing what appears on Amazon or Walmart.com is a direct reflection of and connection to your brand
50%
With half of product searches starting on Amazon, brands today have to consider marketplace as a primary driver of consumer engagement. Let Brandwoven curate your brand on the world's most highly-trafficked ecommerce sites.
Some of Our Valued Partners
Services to create impactful, high-converting PDPs that are true to YOUR brand story
Dedicated Creative Team
Brand-First Approach
Proven Results
Forefront of Conversions
Brandwoven's partnership and ability to look at each of our brand's unique needs and growth drivers has been pivotal to our success. They're willing to constantly test & learn which has been essential in driving our Amazon business over the last several years.
Digital Merchandising Solutions for Leading Brands
Our Merchandising Solutions
Listing Image Creation
Listing Image Creation
Consumers spend less than 7 seconds on a PDP before navigating away or making a purchase decision. Our in-house creative team has years of experience creating impactful listing images that communicate the most important aspects of your products to drive consumer engagement, all while being true to your brand guidelines, messaging, and story. We use your existing photography, lifestyle images, and branding to craft marketplace-centric listing images that quickly communicate messages we know will elicit purchases on Amazon. This can include billboard style graphics, comparison charts, feature callouts, and other unique content to brand the typically sterile PDP section of Amazon product pages. Let Brandwoven take your product images to the next level – and watch as consumers respond.
A+ Content
A+ Content
Amazon data shows that A+ Content or A+ Premium Content can increase conversion rates by as much as 17%. Let Brandwoven’s team develop content that resonates with online consumers and drives on-page conversions. Our creative team can take our knowledge of consumer behavior on marketplace, combined with a brand’s knowledge of their customer, to use A+ modules to tell the brand story, educate about the product, and ultimately help consumers pick the right product – fast. Included in A+ Content on Amazon is the brand story, where brands can tell consumers about who they are and what they stand for; a powerful tool to differentiate amidst thousands of generic, factory direct brands.
The Impact and Importance of Branding
Average conversion rate increase with A+ Content
Average conversion rate of Brandwoven clients above industry average
ASINs with optimized content
Weeks Average turnaround time for PDP optimization
Storefronts
Storefronts
Storefronts on Amazon or Walmart are a unique place to drive traffic and engage your audience. Our creative team can design and implement high-converting and easy-to-shop brand stores that look and feel like an extension of your D2C shopping experience. With increased features and more data available than ever before, brands are driving traffic directly to Amazon storefronts to capitalize on the high conversion rate of the platform while limiting the risk of consumers bouncing to alternative products. Brandwoven will build an easy-to-shop storefront and implement a marketing plan to drive traffic to it for a truly unique consumer experience.
Copywriting & SEO
Copywriting & SEO
What we say about our products and how we say it matters. The Brandwoven content team has the experience and expertise to craft a message that’s maximized for SEO and clicks while still being true to your brand voice and message. Brandwoven’s capabilities to drive SEO through copywriting takes into account all areas of the Amazon, Walmart, or Target detail page. This includes titles, bullet points, descriptions, backend keywords, alt text, and A+ Content modules. Using industry leading tools, we will identify how the consumer is shopping for your products to maximize both visibility and CTR, and craft language that will resonate with your audience. Brandwoven exists where the science of SEO intersects with the art of copywriting to create truly engaging, impactful, and highly visible product pages.
Digital Merchandising Capabilities that Cover Every Aspect of Brand Management on Global Marketplaces
Marketing in the marketplace ecosystem is a nuanced, ever-changing landscape. Brandwoven's team will work with you to develop strategies, execute the nuanced details, and continually measure and adapt to drive success for your brand.
Digital Merchandising FAQs
What does your in-house team do?
Our creative team can use your product and lifestyle photography, along with your brand guidelines, to create listing images, A+ Content, storefronts, and advertising content that is designed specifically for Amazon, Walmart, and/or Target.
Do you take photos and create videos?
We dont take product photos, but are happy to refer you to our great partners. Truth is, 99% of the brands we work with have awesome product and lifestyle photos that we can use to build content and infographics. The same goes for videos, however we’ve been able to repurpose some client images and other assets into videos for marketplace ad creative.
Do you offer creative services outside of just marketplace?
All our creative services are marketplace specific, but many of our brands have utilized the content for other channels, including ecommerce sellers or even D2C. What we design for marketplace has the same impact across many online platforms.
How do you track the effectiveness of your content and copy?
There are a number of ways we will track efficacy. The first and easiest is through A/B experimentation on marketplace. From there, we use a number of methods like conversion rate, click-through-rate, sales rank, and sales volume. The digital merchandising process is iterative, so even with positive results, we are always open to improvements.
How long does new digital merchandising take to create and implement?
It really depends. Some of the largest catalogs we do can take over 9 months to overhaul, if there are several thousand SKUs. For catalogs that are 50-100 SKUs, the process usually takes 2-6 months. But even after a catalog overhaul, we are never finished; we always look for the competitive edge to represent the brand better and drive more sales.
Leading Marketplace Success for Amazing Brands
