Capabilities
Logistic Services to Support Growth
Our data-driven demand forecasts, enhanced with expert human overrides that align cross-departmental plans, pair with stocking rules to ensure marketplaces are supplied to scale your business.
95%
We boast a 95% in-stock rate with a 60-day average sell-through rate. Our inventory management techniques reduce costs while supporting growth.
6
On average, our managed inventory sells through 6 times per year, or every 60 days. Our most predictable products are managed even tighter. This high turnover rate keeps storage costs low and ensures appropriate inventory allocations.
3.5M
Over 3.5 million units were fulfilled to customers under Brandwoven management in the last 12 months. Covering various categories and marketplaces, our experts are ready to handle demand and supply planning for almost anything sold online.
Comprehensive Marketplace Logistics for Scaling Businesses
Demand Planning
Supply Management
Shipment Coordination
Inventory & Fee Reconciliation
First - I just want to say a HUGE THANK YOU for all the support, time, effort, and thought you have given our team and our business... You have made our lives much easier, and helped us navigate a messy transition from VC to SC. With your help, I'm confident there is tremendous opportunity and success for the Om brand.
Managing Supply to Unlock Brand Potential
Demand Planning for Marketplaces
Demand Planning for Marketplaces
Our demand planning at Brandwoven starts with mathematically analyzing historical data fed into forecasting software via API. To calculate a starting forecast we leverage sales, seasonal trends, product information, and out-of-stock data points in our modeling. We also structure the product information to allow bottom-up or top-down approaches and summaries. The data points and product structure are processed through an array of algorithms to define the best-fit statistical forecast.
Once we have a statistical forecast in place, our demand planners consider future marketplace assumptions, product lifecycles, data anomalies, and promotional plans. They overlay manual adjustments to the statistical forecast with those considerations to actively drive the forecast to a more accurate projection. The manual adjustments are what differentiate Brandwoven – by proactively adjusting forecasts with business foresight.
Collaboration and reviews with Client Success and Marketing Managers are essential to provide our clients with accurate long-range forecasts. Clients receive 12-month forecasts to manufacture long-range demand and make near-term stocking decisions.
On open marketplaces like Amazon and Walmart, we also focus on unique variables. Buy Box % and Sales Rank are two key metrics we pay close attention to for the Amazon marketplace.
Buy Box % informs us of the percentage of selling opportunities we have had as a seller. The buy box can rapidly multiply or diminish sales as sellers enter and exit listings. For example, if we are 1 of 2 sellers of a product on Amazon, and the other is projected to stop selling, we would likely double our sales at their time of exit.
Sales Rank indicates a listing’s position in the search results. Listings on the first page convert at a much higher rate than those on any other page. Recognizing any quick changes in rank can help adjust demand forecast and trigger a related adjustment to supply.
By combining data-driven statistical forecasts with informed manual overrides, our approach is comprehensive and allows us effectively manage inventory, capitalize on market opportunities, and drive sustained growth for our clients.
Stocking Polices to Drive Supply Decisions
Stocking Polices to Drive Supply Decisions
With quality demand forecasts in place, we agree to stocking policies with our clients to drive regular inventory injections to marketplaces. The stocking policies let us focus on the demand planning and automate shipment calculation with the goal of meeting customer demand without overstocking. The stocking policies we set with our clients include shipment frequency, target days of safety stock, and lead time.
Our typical partnership is set to a weekly shipment cadence. That frequency allows for continual adjustments and quick responses to any spikes in sales. While weekly is the most common cadence, we also operate on bi-weekly and monthly cadences.
Maintaining safety stock is essential to absorb demand variability and supply chain disruptions. Marketplaces like Amazon typically push sellers to hold 30-90 days of inventory in their warehouses. For most clients we aim to maintain 45-60 days of inventory in a sellable position. However, for accounts with low predictability due to volatile market share or upcoming promotional events, we may intentionally maintain higher safety stock levels to cover the volatility.
Regularly monitoring inventory performance metrics such as turnover rate and stockout rate helps identify areas for policy improvement. Our portfolio of managed inventory sells through every 60 days and has an in-stock rate of 95%. By tracking our performance, we ensure we relentlessly manage inventory to support growth without unnecessary costs or disruptions.
Operating at Scale
Countries with Sales
Annual Inbound Freight shipments
Reclaimed Shortages in 1 Year
SKUs Managed
Shipment Coordination
Shipment Coordination
Marketplaces have specific shipping guidelines that need to be followed. Guidelines include how to prep, label, and ship products. It is time-consuming to understand and follow the evolution of these guidelines and related penalty fees. The scale of our business allows dedicated staff to commit to being experts in marketplace shipment coordination and proactively adapt processes to any guideline change.
Our shipping team partners with our demand planners to provide clients with shipment manifests and packing instructions. The high service level of their coordination allows clients to stay out of marketplace portals and quickly process shipments through documents and labels shared over email.
Reconciliation of Inventory, Chargebacks and Other Fees
Reconciliation of Inventory, Chargebacks and Other Fees
With precise inventory and margin strategies in place, it is important that we reconcile inventory and dimension-based fees on behalf of our clients. We submit disputes when marketplaces report receiving fewer units than what was sent (shortages) and look for overbillings based on incorrect dimension measurements.
The shortage disputes can lead to significant refunds for products lost in the receiving processes. On average, ~1% of inbound units are lost until disputed. While the percentage is small, the payout is at the retail value for any units recognized as lost. Keeping a close eye on shortages also helps maintain accurate inventory accounting.
Marketplaces record their own packaged product dimensions which drive storage and shipping fees. If incorrect dimensions are used, fees can be substantially different than expected. We take on chasing those errors to ensure correct dimensions are on file and fees match what is expected. Having that predictability is necessary to invest properly.
By diligently reconciling inventory, fees, and chargebacks we ensure clients are not only compensated for discrepancies, but also positioned for accurate financial planning and investment.
Full-Service Logistics
Fulfillment By Amazon (FBA) is managed to ensure customer demand is satisified and fees are minimized
Managing Walmart Fulfillment Services (WFS) allows our clients to meet demand from the growing Walmart customer base
Frequently Asked Questions
What are the best practices for maintaining optimal inventory levels?
Optimal inventory levels keep sellers out of stock and inventory from stagnating. To achieve an optimal inventory level it is critical to work towards accurate demand plans. The more accurate demand plans become, the tighter stocking policies can be, meaning if I can predict future sales accurately then I won’t need buffer my supply to handle errors.
What tools or software do you use for demand forecasting on Amazon and Walmart?
First, we use APIs connected to Amazon and Walmart to pull sales and inventory data. We then structure product groupings in our product information management (PIM) table. We push those data blocks into GPHD Streamline for statistical and manual demand modeling. Using tools like Streamline allows us to be based in data while also making overrides to variables the data is unable to predict.
How do I track my inventory at Amazon?
Amazon provides regular reporting to understand inventory movement. We pull and store that data daily to include in our models via API.
What does it cost to use Fulfilled by Amazon?
The cost of using Fulfilled by Amazon (FBA) depends on several factors, including the type of product, its size and weight, storage duration, and other specific services required.
Logistics Success Stories
