Performance Marketing for Amazon, Walmart.com, Target.com and More.

Data tells us stories that intuition and past experience struggle to tell. The digital marketplace ecosystem is awash with data about nearly all aspects of the customer journey. Through a combination of identifying goals, understanding how we’ll measure our progress toward them, and leveraging the abundance of data available, the Brandwoven team is able to derive insights and manage marketing efforts with great success.

Data is key in measuring our effectiveness. Between a combination of our automated management tools, daily reviews of performance, and periodic holistic reporting, the Brandwoven team can effectively tell the story of your brand’s evolving performance.

Data helps us understand shifts in – or the continuation of – trends in buyer behavior. Through constant analysis of how campaigns perform and customers interact, we are able to look for changes over time in behavior. By evaluating these changes, we can adapt our campaign strategies and tactics to stay ahead of the curve instead of reacting only after sales have suffered.

Performance marketing data is the cornerstone on which we develop and measure our key performance indicators (KPIs) and evaluate the efficacy of our efforts. We have a bevy of inputs to help us correlate our goals with our actual performance. We first have to define what success looks like. We next identify key measures that would reflect that success. Finally, we combine multiple benchmarks and KPIs that let us track toward our achievement of that success. Leveraging the available data throughout this process gives us many options for ensuring we stay focused on the goal.

The Brandwoven team is committed to driving results that align with your business goals. Data, KPIs, and metrics are all useful tools in measuring performance – but by themselves, don’t provide a strategy for success.

We start by collaborating with your team to deeply understand what you are trying to accomplish on the platform. Are your goals based on revenue targets? Acquiring new customers? Moving the largest number of units? Maybe just brand defense? Clients often have multiple aligning goals, and sometimes even conflicting goals. Our team works to unpack the objectives and help craft a holistic strategy that sets a path to success.

Measuring to ACOS (Advertising Cost of Sales) or ROAS (Return on Ad Spend) targets is not a strategy. They are certainly metrics that help inform us about efficiency and paint a picture of ROI for marketing activities. Beyond these, the goals we are trying to achieve likely have multiple alternative metrics that paint an even clearer picture of effectiveness. It’s important that we not conflate metrics of measurement with business goals and performance marketing strategies. Clearly identifying our clients’ goals is always the first step and defining the right set of metrics and KPIs to measure our achievement of those goals is just a natural second step in that process. The Brandwoven team is a group of experts who work with our clients to help both define where we’re going and how we’ll get there, as well as measuring our progress with contextually appropriate metrics along the way.