Capabilities

Performance Marketing for Amazon, Walmart.com, Target.com and More.

Marketing in the marketplace ecosystem is a nuanced, ever-changing landscape. Brandwoven's team will work with you to develop strategies, execute the nuanced details, and continually measure and adapt to drive success for your brand.

$1M+

Monthly Ad Spend Managed

Through a combination of strategy, measurement, and software, the Brandwoven team diligently manages the ad spend budgets of our clients to drive efficient returns.

Frogg Toggs shoe on an orange background

26%

Avg. YoY Sales Increase

Consistent growth requires continual assessment and adjustment of the strategies we develop with our brands. The Brandwoven team pays attention to the details so you can focus on growing your brand.

200,000+

Average Monthly Bid Adjustments

Through a combination of AI tools and meticulous human intervention, the Brandwoven team is constantly adjusting bid tactics to get the most efficient use of marketing spend.

Marketplace Advertising Campaign Strategy

Campaign Research and Strategy

Each brand has unique goals and starts from a different baseline. Our team evaluates your brand goals, the competitive landscape, category performance, and many other factors to craft a strategy that is specifically tailored to meet your goals.

Continual Measurement & Optimization

Marketing on Amazon or other marketplaces is not a static game. It's closer to multi-round game theory where each side constantly adapts to competitor moves. By defining KPIs and continually measuring and managing performance, the Brandwoven team drives towards constant optimization and delivers results.

The Right Blend of AI Automation and Individual Experience

Sometimes performance is improved by configuring software to quickly and efficiently automate adjustments. Other times, a person's intuition and experience is the better choice. At Brandwoven, we leverage both approaches to maximize marketing performance.

Leveraging Existing and Emerging Tools to Enhance Performance

Every marketplace is constantly releasing new features, tools, and options for driving brand awareness and conversions. The Brandwoven team evaluates these as they become available and incorporates them into our strategies where applicable.
Fresh News

Working with Brandwoven has been a game-changer for Fresh News Cat Litter. Their expertise in Amazon marketplace management for pet products has streamlined our operations and significantly boosted our sales performance. The team's proactive approach to managing our brand and leveraging search and DSP advertising strategies has led to impressive growth and visibility. We have seen triple digit growth since partnering with Brandwoven. We highly recommend Brandwoven to any brand looking to drive revenue and grow market share on Amazon.

Dustin Christensen
Ecommerce Business Development Manager

Comprehensive Strategies for Effective Marketing

Endemic marketing strategies are built on a foundation of campaign structure, ad types, keyword selection, smart bidding and constant improvement. All these efforts work together in furtherance of building better brand awareness and maximizing revenue.

Harnessing Data & Analytics

Screenshot of a search term report in Pacvue

Data tells us stories that intuition and past experience struggle to tell. The digital marketplace ecosystem is awash with data about nearly all aspects of the customer journey. Through a combination of identifying goals, understanding how we’ll measure our progress toward them, and leveraging the abundance of data available, the Brandwoven team is able to derive insights and manage marketing efforts with great success.

Data is key in measuring our effectiveness. Between a combination of our automated management tools, daily reviews of performance, and periodic holistic reporting, the Brandwoven team can effectively tell the story of your brand’s evolving performance.

Data helps us understand shifts in – or the continuation of – trends in buyer behavior. Through constant analysis of how campaigns perform and customers interact, we are able to look for changes over time in behavior. By evaluating these changes, we can adapt our campaign strategies and tactics to stay ahead of the curve instead of reacting only after sales have suffered.

Performance marketing data is the cornerstone on which we develop and measure our key performance indicators (KPIs) and evaluate the efficacy of our efforts. We have a bevy of inputs to help us correlate our goals with our actual performance. We first have to define what success looks like. We next identify key measures that would reflect that success. Finally, we combine multiple benchmarks and KPIs that let us track toward our achievement of that success. Leveraging the available data throughout this process gives us many options for ensuring we stay focused on the goal.

Full Funnel Marketplace Strategies

Funnel graphic representing the marketing funnel

Full funnel ecommerce management requires an end-to-end understanding of the customer journey from product discovery to conversion. The Brandwoven team works with our clients to build comprehensive plans, starting with brand and product awareness, customer consideration, and the multiple steps that ultimately lead to conversion.

Effective campaigns have to start with targeting top-of-funnel shoppers to build brand awareness. Beyond simply ensuring a potential customer is aware of your products, these top-of-funnel strategies continue to be important for brand reinforcement. The online shopping experience is not a linear one, so our top-of-funnel campaigns need to ensure we build customer familiarity that works toward pulling them into the mid-funnel actions.

For the customer that is aware of your brand, mid-funnel tactics like retargeting and email nurturing can be used to engage and convert prospects. At this stage, we have both awareness and engagement, so the tools available to us to drive customers closer to conversion are more sophisticated.

Finally, we move to bottom-of-funnel efforts which are focused largely on driving conversions and sales through a combination of optimized product listings, promotions, and seamless checkout experiences.

This holistic approach ensures comprehensive customer journey management, maximum ROI, and enhances long-term customer value.

We Emphasize "Performance" in Performance Marketing

The Brandwoven team relentlessly pursues excellence. Through collaboration with our clients, execution of strategy, and consistent measurement and optimization, we focus on achieving great results.
300%

Average Client Growth vs Amazon Average

24%

Average YoY client sales growth

92%

Average Client Buy Box

600M+

Advertising Impressions Generated

Holistic Campaign Strategies

Person working on laptop with Scout software displayed on the screen

The Brandwoven team is committed to driving results that align with your business goals. Data, KPIs, and metrics are all useful tools in measuring performance – but by themselves, don’t provide a strategy for success.

We start by collaborating with your team to deeply understand what you are trying to accomplish on the platform. Are your goals based on revenue targets? Acquiring new customers? Moving the largest number of units? Maybe just brand defense? Clients often have multiple aligning goals, and sometimes even conflicting goals. Our team works to unpack the objectives and help craft a holistic strategy that sets a path to success.

Measuring to ACOS (Advertising Cost of Sales) or ROAS (Return on Ad Spend) targets is not a strategy. They are certainly metrics that help inform us about efficiency and paint a picture of ROI for marketing activities. Beyond these, the goals we are trying to achieve likely have multiple alternative metrics that paint an even clearer picture of effectiveness. It’s important that we not conflate metrics of measurement with business goals and performance marketing strategies. Clearly identifying our clients’ goals is always the first step and defining the right set of metrics and KPIs to measure our achievement of those goals is just a natural second step in that process. The Brandwoven team is a group of experts who work with our clients to help both define where we’re going and how we’ll get there, as well as measuring our progress with contextually appropriate metrics along the way.

Marketing Management With Experience

Infographic with chart icon and logos for Amazon, Walmart, Target, and Instacart

At Brandwoven, our marketing team possesses all marketplace ad certifications and a combined 15 years in advertising strategy and execution.

Our staff has extensive experience in digital marketing across platforms like Amazon, Walmart, Target and Instacart, as well as internationally. We really shine in crafting data-driven strategies for performance marketing. KPIs, dashboards, and advanced analytics are a backbone of our campaign optimization approach, ensuring we’re as efficient as possible at maximizing our clients’ ROI.

Our diverse experience enables us to effectively navigate complex advertising landscapes across industries and marketplaces, adapt to shifting industry trends, and be innovative in customer acquisition and retention strategies. With a track record of success in driving sales and brand growth, our team prides itself on providing meaningful insights and high quality execution to march toward your business goals in often highly competitive markets.

The Brandwoven Team Are Performance Marketing Experts

Every client has different goals, and, as a result, needs a bespoke strategy to succeed. The Brandwoven team has you covered.

Frequently Asked Questions

What are the key metrics to track in ecommerce performance marketing?

The key metrics to track in ecommerce performance marketing are:
– Conversion Rate: Percentage of visitors who complete a desired action (e.g.: purchase).
– Average Order Value (AOV): Average amount spent per order.
– Customer Acquisition Cost (CAC): Cost to acquire a new customer.
– Return on Ad Spend (ROAS): Revenue generated for every dollar spent on advertising.

What is the role of SEO in driving traffic and sales for ecommerce businesses?

SEO drives traffic and sales for ecommerce businesses through:
– Organic Visibility: Higher rankings in search engines drive more traffic.
– Keyword Optimization: Targeting relevant keywords improves visibility for product searches.
– Content Strategy: Creating optimized product descriptions.
– User Experience (UX): Optimizing for mobile-friendliness.

What does partnering with Brandwoven look like?

Brandwoven will first learn and understand the company’s catalog, specific challenges, and where budget may be applied to make immediate impacts. From there, Brandwoven will ramp-up by updating listing page content to better resonate with online shoppers.

Throughout the partnership, Brandwoven’s logistics and marketing teams will continually optimize for additional product reach and sales, taking advantage of valuable tentpole events like Amazon Prime Day.

With recurring meetings and email updates, plus the option to manually check performance through Brandwoven’s proprietary data platform, our team takes every measure to ensure the recommended strategies align with long-term business objectives and KPIs.

Performance Marketing Experts

The Brandwoven marketing team has been helping our clients achieve their goals for years. Read about our approaches to performance marketing below.
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Partner with Brandwoven to manage your marketplace business and receive streamlined operations, cohesive branding, efficient logistics, and unified customer support.
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