Capabilities

Tailored Solutions for Catalog Management on Amazon and other Marketplaces

Brandwoven's full-service catalog management ensure your catalogs are optimized to the latest industry standards including Amazon, Walmart, Target, and Instacart.

10,000+

ASINs Audited Weekly

We use daily PDP change alerts, PDP accuracy reports, and manual checks to minimize listing downtime and maximize sales.

Person reaching for an Aunt Fannie's spray product

3 Years

Average Tenure of Catalog Team

Our standards of excellence apply to all areas of our business, including our team. The ecommerce industry tenure averages around 1.5 years vs 3+ years for our team, highlighting our exceptional experience and reliability.

> 90%

Average PDP Content Accuracy

On average, over 90% of our 10,000+ audited ASINs are displayed exactly as we intended.

When It Comes to Catalog, We Sweat the Details so You Don’t Have To

Years of Catalog Management Expertise

Our experience working with over 90 brands across different channels, and our drive to become experts of your brand, allows us to effectively manage your catalog strategy on Amazon and beyond.

Curate Your Catalog

Whether it's new item setup, a complete digital merchandising rebrand, or optimization of an existing catalog, we understand that timing and order of operations is important. We help you navigate the blind spots (the things you don't even know you don't know) to deliver exceptional brand presence on all marketplace platforms.

Monitor Your Performance

We’ve made it a priority to understand the nuances of Amazon's account and product-level performance data. We stay up-to-date on all the latest fees, features, and reports to ensure we can help you understand the impact on your business and manage through any challenges that arise.

Committed to Continuous Improvement

Catalog management and optimization is never a one-and-done strategy. We believe there are endless opportunities to grow your online business and at Brandwoven, we are committed to making your catalog a little bit better everyday.
Zebco

Brandwoven is the gold standard in full-service Amazon agencies. Their team is driven by success and a proven track record of results that no one else in the industry can match. They took the time to really learn our business and have customized their support to meet all of our business needs. The level of trust they have built with us is a direct result of standing behind what they promised and delivering more than asked! The best decision we made to drive our Amazon business to new heights was to partner with Brandwoven. They are our long-term partners and we are winning together.

John V.
Director of Ecommerce

Our Catalog Management Results Speak for Themselves

Discover how we tackle unique challenges and delivered exceptional results for our brand partners.

Brand Education and Discovery

Timeline of how to launch a catalog on marketplace

A deep understanding of your brand and its unique challenges is at the heart of our partnership. Our brand education and discovery phase is designed to immerse ourselves in your business, ensuring we grasp every nuance of your operations, products, and what makes your brand stand out.

Unique Catalog Challenges – We begin with a collaborative review of your existing catalog challenges. By identifying the areas limiting your growth the most, we can tailor our approach to prioritize these issues in an order that will improve your sales the fastest.

Account Health & PDP Assessment – Our experts conduct a comprehensive assessment of your account health and product detail pages (PDPs). We provide timely and actionable recommendations on where our support can be most impactful, enhancing your account’s performance, marketing campaigns, and product listings.

Account & Brand Registry Review – We review your account and Brand Portal access, ensuring all connections are set up correctly so we can help protect your brand and reputation on Amazon or other online marketplaces.

Product Education & Brand Strategy – Understanding your brand and product lines is crucial. We dive into your historical sales and marketing data, what makes your products unique, and analyze your competitors to present a unique brand positioning strategy.

Supply Chain Management – We assist with end-to-end distribution, product and package labeling, shipping, and forecasting to ensure your supply chain meets Amazon’s changing requirements in each marketplace.

Seasonality & Launch Strategies – We review your seasonality trends, new product launch schedules, pricing strategies, and compliance standards. Visiting your warehouse, we help streamline your processes to meet seasonal demands and launch new products successfully (before your distributors or resellers get there first and set it up incorrectly).

Product Details & Digital Assets – Collecting and reviewing your product details and digital assets is a critical step. We ensure your data is accurate, organized, and ready for effective marketing and sales strategies.

Cost Analysis – Our team conducts a detailed cost analysis to provide you with a clear financial roadmap and set you up for success from the start.

Strategic Focus – We develop a strategy to identify which key ASINs or items to focus on upfront and where to expand from there. This targeted approach ensures the highest impact and sales growth.

Amazon Ungating – For brands looking to sell in restricted categories, we manage the process of ungating your account for specific categories, brands, or products, enabling you to expand your product offerings.

Data Integrity – We scrub product data and organize it into our product information management (PIM) system, ensuring clean and accurate data flows through to our creative and content services and onto your live detail pages.

Growth Opportunities

List with icons of services Brandwoven offers

Maximizing your brand’s potential on Amazon Seller Central or Vendor Central, Walmart Seller Center, Target Plus, and Instacart involves seizing every growth opportunity. Brandwovenís detail-oriented approach targets key areas to enhance market share and drive sales.

Item Setup – Our team ensures your items are set up correctly from the jump, optimizing titles, bullet points, descriptions, and other key attributes for better search visibility and customer experience. With the marketplace changing so rapidly, we strategically review and re-write your digital content to keep up with industry standards, trends, and to beat out competition. Did we mention we’re a very competitive team? A win for our clients is a win for Brandwoven.

Variation Strategies – We come up with a variation strategy that not only aligns with your branding and existing customer purchase behavior, but also enhances the customer experience, both on desktop and mobile user interfaces. Review management, GL category limitations, titles, bullet points, and image navigation also come into consideration when coming up with the ultimate variation and product grouping strategy.

SEO Keyword Research – Frequent SEO keyword research and search rank optimizations keep your listings relevant and competitive. We continuously update backend search terms, parent and child titles, A+ Content image alt text.

New Product Launches and Bundles – We suggest opportunities for new product launches and create compelling product bundles or virtual bundles to attract more customers and increase the AOV (average order value).

Amazon Programs – We help you navigate and participate in various Amazon programs that can give your products a competitive edge, such as Born to Run (B2R), Subscribe & Save, and Amazon Vine.

Listing Clean-Up – We clean up duplicate ASINs and listings, or at least put in 110% effort in doing so when Seller Support keeps pushing back, ensuring your catalog is organized and free from rogue distributors or resellers trying to win the buy box. Our focus is on improving overall account health, sales, and consumer interaction with your brand.

Marketplace Catalog Expansion – We facilitate expansion into additional marketplace channels and develop omni-channel strategies for our trusted brands. We offer our catalog services on Amazon Vendor Central (VC 1P), Amazon Seller Central (SC 3P), Walmart Seller Central (3P), Walmart Partners (1P), Target.com (1P), Target Plus (3P), and Instacart. We specialize in managing both small and large catalogs, transitions between Vendor Central and Seller Central, or adopting a hybrid model for a more tailored approach.

International Expansion – Our expertise extends into international markets, guiding you through the complexities of international logistics and ensuring compliance with local regulations. We currently offer catalog management in the following regions: U.S., Canada, Mexico, Germany, U.K., France, Italy, Spain, Sweden, Poland, Netherlands, Australia, Belgium, and Brazil.

Rebranding Initiatives – When it’s time for a brand refresh, we support rebranding initiatives to align with new market trends and customer expectations, revamping your product’s appeal.

Relentless Catalog Management

Our catalog team vastly exceeds the <20% seller support "success" rate, by finding creative solutions where others give up.
340

Average ASINs Managed Per Catalog

230+

Product Types Managed

9,842

Digital Content Assets Uploaded in 2023

10%

Average conversion rate of Brandwoven clients above industry average

Ongoing Catalog Management and Reporting

Amazon logo with list of account management services

Sustaining growth and maintaining a competitive edge requires diligent catalog management and insightful reporting. Our ongoing services ensure your listings are optimized and your selling account remains in excellent standing.

PDP Audits – Regular audits of your product detail pages (PDP) ensure the enhanced content our dedicated catalog team works so hard to create are displayed on the live detail page and optimized for conversions.

Account Health Monitoring – We continuously monitor your account health, compliance, and performance, addressing any issues promptly to maintain a high level of account integrity. We also monitor return comments in order to be proactive in our communication with clients where we can bring attention to common defects and prevent listing removal. We have daily account health checks where we manage feedback removal, ensuring customer satisfaction and maintaining your brand’s reputation.

Listing, Price, and Reseller Monitoring – Our team keeps a close watch on your listings, prices, and resellers to ensure consistency, prevent unauthorized sales, and uphold pricing policies. Lean on Brandwoven to navigate vendor negotiations (AVNs), ensuring you get the best terms and maintain profitability.

Digital Merchandising – Our creative team works hard to optimize your product image carousel, videos, A+ Content, Premium A+ Content, brand store, and brand stories. Our focus on SEO, keywords for A+ Content, and compelling bullet points enhances product visibility and organic search rank.

Brand Protection – We support in the setup and management of your Brand Registry and Brand Portal accounts with trademark and copyright infringement reporting, and proactive measures to prevent counterfeiting and unauthorized resellers. Brandwoven can also support in education, setup, and reporting of the Amazon Transparency program to limit unauthorized sellers from shipping product into Amazon FBA fulfillment centers.

Review Management – Our review management services include monitoring, responding to reviews, and implementing strategies to increase positive reviews and ratings. Learn more about our customer review management process.

Customer Service – We act as the main point of contact for buyer messages and interactions with Amazon or marketplace representatives, providing timely and effective customer support.

With our comprehensive approach to catalog management and reporting, you can focus on growing your brand while we handle the complexities of maintaining a successful ecommerce presence.

The Core of Our Catalog Management Services

Frequently Asked Questions

What are Brandwoven’s recommended best practices for optimizing product listings?

We have a standard set of checklist items we know to be optimal, which is a mix between what Amazon requires and the areas we know we can push the boundaries within those standards, improving CTR on your listings. Reach out to our expert catalog team to learn more about our best-in-class product listing standards.

How does Brandwoven ensure the accuracy and consistency of our product data across all listings and marketplaces?

Our expert catalog team monitors your listing accuracy through a weekly listing audit using a combination of software and manual checks to validate that our intended optimized content matches on the PDP. We can tailor the frequency of the audits or prioritize a specific set of products to audit that makes sense for your company’s needs. Not only do we audit the live PDP, but we audit the backend of the listings to ensure Amazon is holding onto the correct info. Our audit process works for multiple international markets as well.

How can your services help us manage our inventory more effectively to avoid being out-of-stock or overstocked?

We have a dedicated part of our team focused solely on your operational performance and logistics. We don’t trust Amazon to consider all the specific nuances of your products, seasonality, and operations that are required to come up with a customized forecast and execution plan. We meet upfront to get to know as much as we can about your products, supply chain, warehouse operations, existing inventory, sales history, sales goals, and % of buy box ownership per your category and product. We then use this data to make an initial 12-month forecast recommendation. From there, we kick-off a conversation to walk you through it and make sure we are aligned. You will have access to our proprietary sales dashboard to help identify early sales trends in case we need to make a quick pivot on the forecast. You also get access to a dedicated team assigned to your account to track other daily account and listing performance metrics in case there are impacts to our forecasted sales for the particular time period. We are also on standby to put new strategies in place to increase sales in other areas, making up for a loss of sales when Amazon implements ridiculous new product requirements that suppress your listings temporarily (as the platform likes to do).

What biggest catalog you manage?

Our team has the depth and skill to manage both small and large catalogs.  We’ve worked with brands that have a single SKU to over 80K SKUs in a single catalog.

A Full-Service Marketplace Agency

Learn about all the ways we've helped our brand partners
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How Can Brandwoven Help?

Connect with our experts to discuss your goals and unique catalog challenges. We'd love to craft a solution for your business.
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