Solutions
Actionable Data and Reporting Tools
Brandwoven collects, enhances, and digests marketplace data into actionable insights for quick decision-making.
Aggregating data via API in secure databases for easy access.
Reporting in Scout, our proprietary portal, and custom reports for quick insights.
Integrating data into planning processes and tools for precise execution.
First - I just want to say a HUGE THANK YOU for all the support, time, effort, and thought you have given our team and our business... You have made our lives much easier, and helped us navigate a messy transition from VC to SC. With your help, I'm confident there is tremendous opportunity and success for the Om brand.
Kacy Rivers, Digital Marketing Director
Data Solutions
Driving Business Decisions with Data
Brandwoven excels in aggregating and analyzing data to make complex challenges simple. Our team understands data can’t be the sole input for decision-making, but we lean into it whenever appropriate.
Om Mushroom required assistance transitioning from two Vendor Central accounts to a single Seller Central account. To drive their business with data, connections were established to both their Vendor and Seller Central accounts. With these connections, strategists gained comprehensive visibility into total sales, traffic, and inventory levels. This detailed insight allowed Om Mushroom to follow executive summaries while demand planners precisely timed the transition of stock by SKU to Seller Central.
By setting rule-based strategies and leveraging data, Om Mushroom was transitioned to 1 Seller Central account with a high in-stock rate without overstocking. We scored a 95% in-stock rate and kept supply to 45 days of inventory. Note that this was done when Amazon had intensive FBA capacity restrictions on new accounts, making these stats even more impressive.
Without well-organized data and reporting, migrating Om Mushroom to their own Seller Central account would have been an impossible task. The move ultimately put Om Mushroom in control and increased their estimated profit margin by 8%.
While this example highlights data being used to steer inventory, other examples show data being used throughout our processes.
95%
In-stock Rate
230+
Product Types Managed
12x
Scrapes of competitive data daily
130+
Marketplace reports pulled daily
Aggregation and Secure Storage of Data
Aggregation and Secure Storage of Data
Brandwoven dynamically gathers comprehensive data from various marketplaces and securely stores it. This continuous data collection enables our data scientists to enhance, analyze, and integrate the data into advanced reports and tools. With the data connected to tools and reports, we generate detailed insights and actionable intelligence. These insights are then seamlessly connected to our planning and decision-making processes, ensuring that every strategic move is informed and keeping our partners ahead of the competition.
Standard and Custom Reporting
Standard and Custom Reporting
Our reporting is designed to inspire action. We don’t report data without purpose. We structure our reporting with layers and performance measurements to allow executive dashboards where users can dive into to pinpoint issues.
The standard suite of Brandwoven reporting includes our proprietary portal, Scout, and other reports. Together, the reports cover sales, financial accounting, marketing performance, demand and inventory plans, profitability, and more.
As clients require custom reports, our analysts are ready to serve, leveraging the significant database we assemble for our clients.
Integrating Data Into Planning
Integrating Data Into Planning
Our scale allows us to use best-in-class marketing and inventory planning software. We are also able to develop reporting applications.
The databases we build out for our clients are plugged into those planning tools and reporting applications for data-driven decision-making.
New partners generally see a significant lift in marketing returns and improved inventory depth in the first 45 days of working with us. This gain is partly driven by the data being brought into high frequency quality decision-making that has compounding results.
The custom approach that Brandwoven takes has really been the most valuable part of our partnership. Brandwoven did not try to sell us a cookie cutter solution, but instead built a custom solution built around our unique business needs. And even when those needs change Brandwoven has not wavered in delivering a solution that is right for us.
Steve Krajczynski, Director of Consumer Direct Sales
Improvement Through Data
Let's discuss how your business could be improved by leveraging our data. Reach out to learn more about our reporting tools and capabilities.
Contact Us
Driving Decisions With Data From Sales, Advertising, Inventory Planning, and More
Data Aggregated and Enriched
We pull all available data from the marketplaces we manage for our clients. The data is enriched with calculations and product information to present insightful reporting.
Executive Reporting with Underlying Detail
Our reports are geared to provide executive summaries, but no underlying data points are left behind. Our layered reporting structures allow executives to track the business and team members to execute on details.
Customized for Your Business
Our reports and measures are customized for your business. While we have a standard set of reports and tools we will recommend for using your readily available data, our analsts are ready to help take a custom approach that fits your business needs.
Driving Decisions
Client data is fed into forecasting, marketing, and financial tools to drive functions of the business. Having detailed data fed into constant decision-making gives our clients a competitive advantage.
Scout by Brandwoven
Our proprietary sales portal is always available to our clients, providing a much simpler way to track their business.
Track dollars and units selling through on Amazon Vendor Central and Seller Central.
See the amount of traffic hitting your listings and work with marketing to increase visibility.
Understand the amount of traffic missed to other sellers and work with account managers to find corrections.
Look to improve conversion rates by optimizing listings.
Monitor the evolution of ASP through price and product mix changes.
Explore how metrics changed year-over-year or versus prior period through visuals and measurements.
Industries Where We Are Refining Data Into Insights
Profitability Analysis Uncovers New Amazon Opportunities for Consumer Electronics Brand
Consumer electronics company transitions from Vendor to Seller Central with data supporting the transition
64.4%
Amazon Net Revenue Increase
25%
Profit Increase
More Insights
Read through our case studies to see how data has been applied throughout our work
View All Case Studies
Frequently Asked Questions
How is data pulled from Amazon, Walmart, and other marketplaces?
Brandwoven implements API calls and scrapes for our clients. We invest in data collection and understand the value it brings to our partnerships.
How is data stored?
We store our Amazon, Walmart, and other marketplace data in Google Cloud. Storing the data in Google Cloud makes it readily available to query and provides modern security.
Why do I need data and reporting services beyond what is provided by the marketplace portals?
Marketplace portals provide data exports and reporting, but the challenge is that it is time intensive to pull, combine, and aggregate that data. For example, we pull inventory levels every day to report how many days an item is out of stock; it would be time intensive to approach that manually.
I don’t have experience with Amazon reporting. Can you coach me?
It is common for new clients to need coaching on Amazon data points. Details like Buy Box % are unique to the industry. We will be happy to coach you and, more importantly, put the insights into standard business terms for your participation in decision-making.
Can you pull legacy data in my account?
Yes, when we first partner we will pull all available data to enhance your reporting and our decision-making. Multiple years of sales can be pulled from existing accounts. Inventory reporting can typically go back 180 days.
What data will I need to continue to open my marketplace account for?
Most, if not all, of your data and reporting needs will be covered by Brandwoven. We don’t anticipate needing to go into any marketplace portal to pull data.
Boost Your Profits: Schedule a Consultation
Contact Brandwoven to model your marketplace costs and identify strategies to enhance your brand's bottom line.
Analyze Profits