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Full Service Management for Brands on Seller Central

Full service support to help brands expertly navigate the complex ins-and-outs of the self-service Amazon selling platform.
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Expertise in setting up and transitioning Amazon stores, streamlining catalog integration, and optimizing product listings.
Enhancing account health, content, marketing, logistics, and reporting to ensure maximum efficiency and performance.
Implementing strategies to grow sales, expand into new markets, and rebrand content, achieving sustainable business growth.

The custom approach that Brandwoven takes has really been the most valuable part of our partnership. Brandwoven did not try to sell us a cookie cutter solution, but instead built a custom solution built around our unique business needs. And even when those needs change Brandwoven has not wavered in delivering a solution that is right for us.

Steve Krajczynski, Director of Consumer Direct Sales

Testimonials

Aunt Fannie's on Building a Multi-Million-Dollar Brand with Brandwoven

Aunt Fannie’s, a brand known for its all-natural cleaning products, sought to stand out in the competitive market dominated by giants like P&G, SC Johnson, and Clorox. Recognizing the potential of Amazon, they partnered with Brandwoven to devise a strategy that included digital merchandising, product assortment and store expansion, marketing, and logistics. This comprehensive approach helped Aunt Fannie’s not only to compete, but thrive, leading them to outsell major competitors and achieve top rankings in the natural cleaning products category on Amazon.

Brandwoven focused on key areas to drive Aunt Fannie’s success. Their digital merchandising strategy included optimized product listings with new images, videos, and SEO-enhanced content, resulting in a conversion rate twice the industry average. Effective marketing campaigns, driven by our team of advertising experts and machine learning, helped Aunt Fannie’s achieve significant sales growth and a healthy return on investment. On the logistics front, Brandwoven managed everything from shipment creation to inventory reconciliation, ensuring Aunt Fannie’s stayed in stock and streamlined their operations.

Through Brandwoven’s comprehensive Seller Central account management services, Aunt Fannie’s overcame numerous challenges related to Amazon’s platform, including catalog setup, customer service, launching on Amazon Canada, and reseller enforcement. This partnership led to consistent annual sales growth, entry into 6 new categories, and impressive product rankings. Brandwoven’s efforts helped Aunt Fannie’s achieve their first back-to-back multi-million-dollar months, solidifying their position as a leading brand on Amazon.

5+

Years in Partnership

174

ASINs Managed

36%

Average Revenue Increase Year-over-Year

> 22%

Conversion Rate

Read the Full Case Study

Grow Your Amazon Presence with Brandwoven

Understanding Your Business

Brandwoven dives deep into understanding your brand and marketplace challenges through audits and strategic consultations. We tailor solutions that align with your goals and enhance operational efficiency.

Crafting Strategic Solutions

From comprehensive catalog management to targeted ad campaigns and inventory optimization, we drive visibility and sales growth on Amazon Seller Central.

Optimizing for Growth

We aim to continuously refine strategies, expand product assortments, and explore international markets to maximize revenue. We provide access to proprietary analytics and emerging marketing tactics for YoY business growth.

Commitment to Excellence

Brandwoven protects your brand integrity through proactive compliance management, trademark infringement reporting, top-tier customer service, and reseller enforcement. Transparent communication and frequent performance reviews drive mutual success and long-term partnerships.

Understanding Your Business

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At Brandwoven, we begin by immersing ourselves in your business ecosystem to gain a deep understanding of your brand identity, product offerings, and unique challenges within the Amazon marketplace. Through in-depth consultations, we explore your goals, operational processes, and existing Amazon Seller Central setup. Our approach includes conducting thorough account health audits, analyzing current listings, and reviewing historical sales performance. We also assess your marketing campaigns, budget allocation, and Brand Registry connection to identify areas for improvement.

Beyond metrics, we emphasize understanding your brand’s narrative and market positioning. This insight allows us to align our strategies with your long-term objectives, ensuring every decision supports your brand’s growth trajectory. We’ll educate your team on Amazon’s operational standards and best practices, setting clear expectations for reporting, communication cadence, and strategic milestones. By collecting and optimizing your product data, images, and marketing collateral, we’ll enhance your product listings and prepare your brand for greater visibility and sales on Amazon.

Building and Executing Strategic Solutions

Person working on laptop with the Amazon Seller Central backend displayed on the screen

Once we understand your business, we’ll design a tailored strategy to optimize your digital marketplace presence. Our strategies will consider your supply chain, including packaging, labelling, fulfillment models (FBA/FBM), distributor and reseller relationships, and associated fees to make sure you are profitable. In addition to that, we assess pricing & promotions, digital content for increased CTR and conversion, copywriting enhancements, and variation strategies for optimal user experiences with your products.

Our approach extends to managing Amazon sponsored ads across various formats, from product campaigns, to display, and DSP ads. We meticulously monitor buy box performance, resolve account and Brand Registry issues, and optimize pricing strategies to maintain competitiveness and profitability. Through proactive shipment creation, inventory reconciliation, and demand planning, we ensure seamless logistics and inventory management. Our creative services, including photo design, copywriting, and A+ Content creation, enhance brand storytelling and customer engagement, driving higher sales and customer retention.

Optimizing Growth

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At Brandwoven, we are committed to achieving sustained growth and exceeding mutual business goals collaboratively. We continuously refine and optimize strategies based on performance metrics and market insights. Our proactive approach includes forecasting demand, expanding product assortments, and exploring international market opportunities to diversify revenue streams.

We leverage our proprietary sales reporting tool, Scout, to track key performance indicators, identify growth opportunities, and drill into the numbers for meaningful and actionable insights. The self-serve nature of Seller Central allows our team to manage things like coupons & promotions, automated pricing, A/B testing, and more in-depth reporting that we utilize to provide early indicators and opportunities for product improvements. We empower your brand with strategic recommendations for brand store optimizations, enhanced brand content (A+ Premium requirements), and participation in exclusive Amazon programs.

Working with the team at Brandwoven was a game-changer for my e-Comm Amazon business. Their expert guidance and strategic insights from the initial launch through continuous improvements significantly boosted our sales and streamlined operations. Brandwoven knew how to educate my team in meaningful areas so we could move faster and be more effective. They are highly professional, knowledgeable, and dedicated business partners that are easy to work with. I highly recommend their services to anyone looking to elevate their Amazon business.

Bruce Stephan, Director of Marketing

Looking for Help Deciding Between 1P and 3P?

As Amazon Seller Central consultants, we have the tools and experience to ask the right questions and guide you to a decision that considers your unique business needs.
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List of areas to consider when selecting which Amazon platform to sell on

Explore Our End-to-End Solutions for a Seamless Selling Journey

We've curated the ultimate team to execute and streamline your sc operations, marketing, and optimize your digital brand presence.
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New Product Launch Leads to Substantial Sales Growth for Suncare Brand

Discover how Brandwoven's strategic approach helped a suncare brand achieve a 171% year-over-year sales increase with their new kids mineral sunscreen.
171%

Year-over-Year Sales Increase

53%

Brand Sales from New Kids Product Launch

View Full Case Study
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Seller Central Management - FAQs

Can you help set up our Brand Registry account and ensure it is connected properly?

Our team has an extensive experience in setting up Brand Registry accounts, adding new trademarks, registering brands, adding brand aliases, correcting mistakes in setup, adding roles, updating permissions, brand approval requests, marketplace connections, trademark & copywrite infringements, the transparency program, trademark website requirements, brand affiliation letters, and more.

Can you help with account suspensions issues?

Absolutely. We understand the cost tied to every minute your account is down and work very quickly to get your account back up and running immediately. We do a full assessment and dig into the root cause, communicate our findings, and consult on any necessary operational changes to prevent it from happening in the future. We will communicate with Amazon on your behalf, utilizing our contacts at Amazon if needed, and work towards a quick and long-term solution for you.

What kind of reporting and analytics do you provide?

We provide you with access to our proprietary sales reporting dashboard, weekly touch base on sales & marketing performance, customized reports upon request, monthly financial statements breaking down Amazon’s confusing Seller Central sales reporting, listing accuracy reports, and more. Let us know what you need and we will find a way to get it to you.

Do you provide creative services?

We have an in-house graphic design team ready to create your digital assets tailored for Amazon and your customers. We take your existing assets, brand guidelines, fonts, videos, and merketing collateral to design best-in-class digital merchandising that will capture your targeted audience, keep them interested, and convert those impressions into sales.

Interested to Know How Brandwoven's Seller Central Management Services Can Help?

Connect with our Amazon Seller Central consultants to discuss how Brandwoven can help craft Seller Central strategy unique to your business needs.
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