Solutions
Trusted Resale Partner
When owning an Amazon account just isn't right for your brand, Brandwoven can be your trusted resale partner
Brandwoven is the gold standard in full-service Amazon agencies. Their team is driven by success and a proven track record of results that no one else in the industry can match. They took the time to really learn our business and have customized their support to meet all of our business needs. The level of trust they have built with us is a direct result of standing behind what they promised and delivering more than asked! The best decision we made to drive our Amazon business to new heights was to partner with Brandwoven. They are our long-term partners and we are winning together.
John V., Director of Ecommerce
Exclusive Resale Partner
For some brands, maintaining a Seller or Vendor Central account across multiple marketplaces doesn’t make sense, even with an agency partner like Brandwoven. For these situations, Brandwoven can purchase and sell your product as an exclusive reseller, simplifying the marketplace management process. The same solutions provided to our service-only brands are used for our resale-only partners, but with the added benefit of consistent POs and fixed prices. When simplicity or consistency is needed, Brandwoven can be your resale partner on Amazon.
300%
Average Client Growth vs Amazon Average
35%
Clients on Vendor Central
1:1
Client to Employee ratio
8
Years in Business
Our Approach
Our Approach
We are pretty honest that having an exclusive resale partner is not for everyone. In fact, our first suggestion is to explore a service-only management option as we believe, when possible, brands should own the sales process as close to the consumer as possible. But for some, the convenience that comes from having a more traditional customer who purchases, stores, and sells inventory is necessary. For situations like this, Brandwoven can be an exclusive marketplace reseller. You receive all the services and care for your brand, including catalog management, advertising management, and consulting on strategy – but with a true partner who is working with you daily. We can also help by analyzing the profitability of various resale models to help you make the right choice for your business.
What Types of Brands Benefit From an Exclusive Resale Partner?
What Types of Brands Benefit From an Exclusive Resale Partner?
Often, resale models are best for brands in a few different scenarios. The most common scenario is when the accounting, inventory management, and tax implications of owning a Seller Central store are prohibitive. Others might have a Vendor Central account, and due to terms of service, can’t have their own Seller Central account. Others may be Vendor Central customers who are challenged with margins or Amazon’s purchasing behaviors, but still want a traditional customer model to purchase and hold inventory. In any scenario, Brandwoven can help decide if an exclusive reseller model is best, and partner with you to make it a reality.
How does a premium brand compete with all the ‘noise’ on Amazon? How do we properly communicate product value propositions that set us apart in an increasingly competitive space? After struggling with this for years, it was Brandwoven’s innate understanding of content and merchandising strategies that put us back on a solid growth path.
Jeff Hesemann , VP, Digital Sales and Marketing
Wondering if an Exclusive Resale Model is Right for You?
Feel free to reach out so we can evaluate which model might fit your business best, and chat through how we can help.
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Let Brandwoven Be Your Dependable Partner for Marketplace Selling
Digital Merchandising
As an exclusive resale partner, Brandwoven takes the integrity and content of our brands' content pages seriously. While other sellers use stock photos or put minimal effort into product listings, brands who trust us as their exclusive reseller receive full-service digital merchandising services. This includes the creation of listing images, A+ Content, storefronts, and SEO-optimized copy to maximize sales velocity on the platform.
Advertising
Those that use Brandwoven as their exclusive reseller still maintain control over marketing investment and direction. As true partners, we work with our brands to determine spend levels and plan marketing together, assuring advertising on marketplace supports the overall company goals.
Logistics
Transparency in shipping and forecasting is key to high in-stock rates and a true partner-based resale arrangement. Brandwoven provides 12-month rolling forward-looking demand plans. We are open and transparent about inventory levels and expected sales with all our partners, including those where we are purchasing and reselling products.
Transparency
Even when we are purchasing products, we treat our brand partners like a customer. Brandwoven willingly shares our strategies, sales data, marketing data, and demographic data with the brand, knowing information gleaned on Amazon is often the first line of customer feedback about products and sales trends. When partnership is the primary goal, information sharing is table stakes.
Services Offered to Partners Using Brandwoven as Their Exclusive Reseller
A true retail partner, Brandwoven provides a full suite of services and support for marketplace health and growth
Your Committed Retail Partner for Marketplace
Paid Marketing Helps Zebco Fishing Grow Market Share and Amazon Revenue 32% in 1 Year
Thanks to new marketing campaigns and digital merchandising, the fishing rod manufacturer now holds the #1 spot for best Fishing Rod and Reel Combos.
>90%
Buy Box Ownership for Fishing Apparel Brand
32%
YoY Increase in Amazon Revenue
More Case Studies
Read more about how our solutions impacted brands on Amazon and other marketplaces
View All Case Studies
Exclusive Resale Partner FAQs
What is an exclusive reseller?
An exclusive reseller is another way of saying “the only” reseller. On Amazon and, to a lesser extent, other marketplaces, multiple sellers create competition for the buy box. Brandwoven seeks to be the only seller so that we can maximize sales and deliver all of our services in support of your brand’s growth.
Do you purchase products?
Yes, for brands who utilize our exclusive reseller solution, we purchase, own, and resell your product just like a traditional retail relationship – except we also help to manage your brand on Amazon, Walmart.com and other marketplaces. That said, for most brands we only offer our services, allowing them to be the seller and own the Amazon store with Brandwoven to support other areas, such as account health and customer service.
When does this model work best?
For most brands, we encourage owning their store or having their own Vendor Central account. But for some, this isn’t practical – so we offer resale services. This is a service offered for those where the tax, sales, or accounting challenges of owning the Amazon account doesn’t work for their business.
Interested in Our Exclusive Reseller Program?
Connect with our experts to discuss your goals and unique catalog challenges. We'd love to craft a solution for your business.
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