White Paper

Mastering Marketplace Resellers for Brand Protection

Reseller monitoring, enforcement, and day-to-day management strategies to help your brand stabilize pricing, recover the buy box on marketplace, and rebuild partner confidence. Learn how to build a reliable program that stops unauthorized resellers and reclaims control of your products on marketplaces.

Understand How Resellers Acquire Inventory and How To Stop Them

Why is Marketplace Reseller Management So Hard?

Amazon prioritizes customer value over brand loyalty, rotating among available sellers. If another seller’s product is less expensive than yours and offers the same delivery promise through Prime, that one rogue price cut can drag down your entire channel. Learn what levers you can pull to become more competitive and beat out other sellers for the buy box.

Discover the Inventory “Leaks” That Lead to Unauthorized Resellers

Resellers can obtain inventory from a plethora of places, including 2-step distribution or return pallets. Despite how product was obtained, explore your enforcement options and which policies align best with your brand’s needs.

Which Policies and Enforcement Methods are Recommended?

Authorized Reseller Agreements and MAP (Minimum Advertised Price) policies are common, but the best approach to reseller management and enforcement is with a UPP (Unilateral Pricing Policy) agreement. Read about which parties this type of policy impacts and how to enforce it in our comprehensive white paper.

How To Effectively Run a Long-Term Reseller Management Program

Even with the best policies, organizations need to be aligned for long-term reseller management success. From internal team members and departments, to legal counsel and automatic tracking software, get access to our top partners for MAP & UPP tracking, reseller discovery, and automated enforcement workflows for ongoing brand protection.

Download the Complete Marketplace Reseller Management & Enforcement Guide

Reseller management is tricky as one poor actor can have a huge negative impact on your brand. Download your copy to our 25-page guide that breaks down everything from where product leaks happen, to different policy programs and best practices for long-term management and success.

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Brandwoven is the gold standard in full-service Amazon agencies. Their team is driven by success and a proven track record of results that no one else in the industry can match. They took the time to really learn our business and have customized their support to meet all of our business needs. The level of trust they have built with us is a direct result of standing behind what they promised and delivering more than asked! The best decision we made to drive our Amazon business to new heights was to partner with Brandwoven. They are our long-term partners and we are winning together.

John V., Director of Ecommerce

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