Performance Marketing
Best-in-Class Retail Media Analytics and Forecasting
Tiered Forecasting for Obtainable Retail Media Growth
Amazon Forecasting for a New Era
Utilizing Your Budget for Scalability
Building The Right Team Around Your Needs
Utilizing Pacvue API for Predicting Trends in a Volatile Ecommerce Marketplace
Retail Media Forecasting Case Studies
Budgeting & Forecasting for Retail Media Success
Ecommerce Forecasting Strategies
Ecommerce Forecasting Strategies
Forecasting multi-channel ecommerce strategies for platforms like Amazon, Walmart, and Target requires a holistic approach that integrates data and insights from each channel to create a cohesive plan.
By leveraging comprehensive data and tailoring strategies to each channel’s unique characteristics, Brandwoven partners with clients to create a robust multi-channel ecommerce plan that drives success across Amazon, Walmart, and Target.
Pacvue streamlines multi-channel ecommerce reporting with integrated analytics, providing actionable insights across Amazon, Walmart, and Target.
ASIN-Level Analysis
ASIN-Level Analysis
To create a transparent ecommerce budget recommendation using Pacvue’s ASIN analysis tools, we start by leveraging detailed performance metrics for each ASIN. Pacvue’s tools offer granular insights into ASIN performance, helping to identify high-impact areas. We regularly review and adjust allocations to maintain transparency and optimize results.
We also provide Product Group forecasting and analysis. Our forecasting services help brands prepare inventory and campaigns in advance, while our in-depth analyses uncover trends and any missed opportunities.
We also have the ability to isolate performance of marketing on a specific product or group of products. For example, we could filter based on “running shoes” or “hydration packs” depending on your product assortment or where you’re currently investing ad spend. We can filter marketing performance data further with Keyword or Campaign Audience filters.
Our logistics, catalog, and marketing teams work in tandem to prepare your brand for marketplace growth while constantly analyzing performance to ensure optimal results.
A Robust Strategy to Build on Your Budget
A Robust Strategy to Build on Your Budget
Creating a robust strategic ecommerce budget recommendation involves a detailed, data-driven approach to align spending with business goals and market opportunities.
Allocate Budget by Channel: We’ll distribute your budget across various ecommerce channels like Amazon, Walmart, and Target based on performance and strategic importance.
By following this process, Brandwoven creates strategic ecommerce budgets that maximize ROI, support business goals, and adapt to changing market conditions.
Retail Media Forecasting FAQs
What role does data play in developing an effective ecommerce strategy?
Data is crucial for shaping ecommerce strategies. It helps us understand customer preferences, track performance metrics, and make informed decisions on inventory, pricing, and marketing tactics.
How can I optimize my budget across multiple ecommerce platforms?
To optimize budgeting, analyze performance metrics and allocate resources based on each platform’s potential return on investment.
Use this data to tailor advertising spend, optimize targeting, and time promotions effectively to maximize impact and return on investment.
What budget should I allocate for Amazon advertising?
Budget allocation should align with campaign goals, the competitive landscape, and expected ROI.
How can I improve the accuracy of my forecasts?
Improve accuracy by using comprehensive data, regularly reviewing and adjusting forecasts, leveraging advanced forecasting tools, and considering both qualitative and quantitative factors.
How often should I reset an Amazon forecast?
Forecasts should be updated regularly, recognizing the marketplace can change quickly. However, it is important to not overact to any data point without referencing others. Monthly is usually an appropriate frequency to adjust forecasts.
What tools can I use for Amazon marketplace forecasting?
Tools include Amazon’s own forecasting reports, third-party software like Streamline, Jungle Scout, and Helium 10, and predictive analytics platforms that offer detailed forecasting capabilities.
What variables should be considered in Amazon forecasting?
When forecasting Amazon inventory, consider variables such as historical sales data, market & seasonal trends, promotional calendars, the competitive landscape, historical out-of-stocks, buy box share, and pricing.
What does partnering with Brandwoven look like?
Brandwoven will first learn and understand the company’s catalog, specific challenges, and where budget may be applied to make immediate impacts. From there, Brandwoven will ramp-up by updating listing page content to better resonate with online shoppers.
Throughout the partnership, Brandwoven’s logistics and marketing teams will continually optimize for additional product reach and sales, taking advantage of valuable tentpole events like Amazon Prime Day.
With recurring meetings and email updates, plus the option to manually check performance through Brandwoven’s proprietary data platform, our team takes every measure to ensure the recommended strategies align with long-term business objectives and KPIs.