Are CVR and Sessions related?

These two metrics are related but speak to very different challenges. While driving sessions (eyes) is vitally important to product success, the percent of those eyes who purchase is what makes up CVR. In some cases, you can drive many visitors to a PDP but they are the wrong consumer, resulting in low conversions. The opposite can also be true; marketing efforts might drive only a few of the right customers resulting in an extremely high CVR but not enough sessions to meet sales goals. So while related, the challenges and opportunities presented by these metrics are usually different from one another.