How We’ve Created a Meaningful Remote Company Culture

Company culture isn’t just about ping-pong tables, breakroom snacks, or quirky Slack emojis (though, let’s be honest, we do have a few of those). It’s about how people show up for one another, collaborate, solve problems, and feel about the work they do every day. And at Brandwoven, we take that seriously. Our company culture wasn’t created in a board meeting, handed down from leadership. Our culture is developed by our employees, for our employees, and that’s what makes it special.

At Brandwoven, we think about our remote company culture constantly:

• How do we create an environment where people feel valued, seen, and heard?
• How do we support a team that’s fully remote but still deeply connected?
• How do we make sure people don’t just work here, but actually want to stay here?

Many years of agency life have given us a lot of insight, and our Director of People & Culture’s MBA coursework has helped us take it even further. Research backs what we already know; companies with engaged employees are more profitable, more productive, and have lower turnover. But company culture isn’t just about retention metrics—it’s about creating a workplace that people are proud to be a part of.

Brandwoven’s core values are deeply ingrained in the fabric of our remote company culture, stemming from 6 principles:

1. HUMILITY – We approach our work with humility and a service mindset.
2. GENUINE – We care deeply about what we do and prioritize collective success.
3. HONEST COMMUNICATION – We believe in transparency and open dialogue.
4. METICULOUS – We take pride in the details and doing things right.
5. RELENTLESS – We constantly push ourselves to improve.
6. RELATIONSHIPS – We invest in real, meaningful connections.

We hire, train, and recognize our team based on these core values. They guide how we interact with clients, work together internally, and support each other as a team. Here’s the key: these values were created by our employees and matter to the people who live by them every day.

Building Connections with Remote Company Culture

Being a fully remote company comes with its own set of challenges—culture is just one of them. Without an office, we must be intentional about connection—because it won’t just happen, by accident. Here’s how we make it work at Brandwoven:

• Weekly Team Meetings: These aren’t just about project updates. They’re a space for problem-solving, team support, and candid conversations about challenges our team is facing.
• Monthly Staff Meetings: Once a month, we bring the entire team together to review what’s happening across the business. We cover client and departmental updates, key wins, and company metrics. Sharing our progress transparently helps the team feel a sense of ownership and connection to our shared goals.
• Culture Committee Events: We run social hours, games, and trivia nights—because knowing who your team is at work and outside of it is how relationships are fostered.
• Annual On-sites: For the past 3 years, we have flown the team into Portland, OR for in-person team building, training, workshops, and plenty of good food and fun.
• Company Challenges & Rewards: Whether it’s a “get outside” challenge, finding a way to celebrate a random holiday, or a join-in on participation-based contests, we love finding ways to engage the team outside of everyday work.

Beyond the day-to-day of our work, we want to make sure our team feels recognized for the work they do. Here’s how we celebrate the people who bring our core values to life:

1. Annual Employee Awards – Each year, we recognize employees who best embody our 6 core values.
2. Employee of the Year Award – This isn’t just a title—it is someone on our team who has gone above and beyond all year, embodying all of our core values.

We also recognize that the small things matter – and that loyalty is something to celebrate:

• #kudos Slack Channel – We have a dedicated Slack channel where anyone can shout out a teammate for embodying our core values, going above and beyond for clients, or simply doing great work – creating a company culture of peer appreciation and continuous recognition, reinforcing the impact of small and big wins alike.
• Competitive Benefits – Beyond the basics, we cover employees’ monthly internet bills and offer a competitive PTO package that allows employees to earn more PTO the longer they stay with the agency!
• Sabbatical – After 5 years, employees get a 3-week paid sabbatical. Previous earners have used it to travel abroad, reconnect with family, or just spend time at home taking a break from work and relaxing.

Keeping our Team Engaged

Let’s be real — agency life can be fast-paced and demanding. It’s no secret that turnover in agencies tends to be high hovering around 30%, with many industry professionals bouncing around every couple of years.

But at Brandwoven, our employee turnover is less than 22% and our average employee tenure is 34 months—well above the industry standard. And we’re working to push that even higher. We’ve found that this continuity also contributes to stronger client outcomes, with our average client retention being 3+ years.

Why do our people stay? Because we invest in making Brandwoven a great place to work:

• We hire people who genuinely care about our clients and their success.
• We provide great benefits and flexibility—not just “perks.”
• We foster a remote company culture where people feel respected and heard.

What’s Next: Evolving Our Remote Company Culture

Culture isn’t something you set and forget—it’s constantly evolving. Right now, we’re focused on expanding our Culture Committee efforts based on direct feedback from employees. A couple of things in the works:

• Launching a Book Club – We’ll focus on topics of professional development, giving employees a structured way to learn and engage together.
• More Social & Learning Opportunities – Whether it’s virtual workshops or casual coffee chats, we’re always looking for new ways to bring our remote team together.

Final Thoughts: Learnings from Creating Company Culture

Investing in our remote company’s culture combined with real-world learnings from experiences have reinforced:

1. Culture isn’t something you declare—it’s something you do, every day.
2. People want to feel like their work matters—make sure they know it does.
3. Connection doesn’t happen by accident—it has to be built intentionally.
4. Culture is everyone’s responsibility — a great culture is a competitive advantage—protect it and nurture it.

At Brandwoven, we’re not just building an agency—we’re creating a remote company culture that people want to be a part of. And if we continue to stay true to our core values, listen to our people, and adapt as we grow, our culture will only get stronger. At the end of the day, the strength of any company isn’t in its projects—it’s in its people. And at Brandwoven, we’ve got some of the best.

Most importantly, as a remote company especially, we’ve found that investing in our culture also impacts our clients’ success. The more our team is connected and trusts one another, the better we can show up for our clients and impact their business every day. Culture connects people, which in turn, impacts our client outcomes.

Want to make an impact with Brandwoven? See our open roles below.