How does Brandwoven help electronics brands fight against counterfeit products on Amazon?

Brandwoven reports counterfeit products as soon as they’re noticed. We leverage FNSKU and transparency barcodes to ensure the right products ship to customers.

Counterfeiters are a big issue for electronics brands on large marketplaces like Amazon. The New York Times has reported stories of shoppers who purchased chargers on Amazon that overheated, melted, or otherwise malfunctioned due to being illegitimate (source).

Every electronics brand on Amazon should take all the necessary precautions possible to reduce the likeliness of counterfeiters from showing up on the platform. Doing so not only protects the brand, but also builds trust with consumers who purchase.

Read more about Brandwoven’s protection services.