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FAQ

I have a food brand and need to make sure my prices on Amazon match my other marketplace prices. Should I be on Seller Central or Vendor Central?

October 5, 2024

Vendor Central is invitation-only. If you have an invitation, you should consider retail pricing when choosing between the two platforms. Vendor Central sets the retail price and will adjust accordingly to meet their margin requirements or match other ecommerce pricing. Seller Central allows a brand to set their own retail pricing.

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