I heard 3P is always better. Do you agree?

While many will claim this, and it can often be true, it’s not 100%. Every brand is different, every market is different, and thus the answer to which is better is relative to each unique situation. We have many successful partners on both programs. As brand advocates, Seller Central is often the first choice due to control of pricing and assortment, but there are many situations where we recommend Vendor Central as well.