What if my distributors won’t play ball?

Unfortunately this leaves a brand with a tough choice.  If the distributor is vital to supplying other channels of trade that can’t be replaced by a better partner, other methods need to be used to control behavior on Marketplace. This can include structuring pricing in such a way resellers buying through distribution can’t compete, building marketplace exclusive SKUs suited for online sale that are not given to distribution, or abandoning UPP pricing and committing to win the buy box at the market stablished retail price.