Where are brands falling short in using marketplace capabilities to drive omni-channel experiences?

By far the greatest opportunity and often a miss is around content and brand representation. We talk to brands spending 7 figures annually on a website yet nothing to assure Amazon PDPs are telling the same story, despite Amazon having as much or more traffic as the D2C site. Our retail world is shrinking, so assuring every consumer touch bleeds your brand message is key to omni-channel execution.