Why didn’t you develop all of your own tech?

For a few reasons: the first is that many of the tools we use were developed over years with millions of dollars invested. We feel they do an exceptional job and don’t feel any agency, regardless of size, can create tech to compete with their functionality and effectiveness.

The second is that we feel brands that move to an in-house team should be able to do so without disruption in the tools they are used to seeing and using. In an effort to be true partners, Brandwoven doesn’t gatekeep our technology, but rather wants to see long-term success for the brands we manage.