Why is Amazon telling me I need approval to list products under our own brand even though we are setup with Brand Registry?

This can depend on the order in which you set up your selling account, listed your products, and got your Brand Registry connected. Most of the time, if your Brand Registry account is appropriately connected first and products are listed afterward, the approval request should be automatically approved. That being said, very nuanced Amazon-specific issues can arise where a manual backend edit of the listing needs to occur to “refresh the listing” so Amazon sees that it is already approved. We have a team of experienced catalog and Brand Registry experts to help you navigate those hiccups and prevent them if setting up for the first time.