Will international expansion be a lot of work for my brand?

In short – it depends. Often, there are ways to test the waters with very little effort so that the opportunity can be evaluated without significant investment. But going all-in internationally is generally a similar amount of effort in the U.S. as each individual market. While there is a tremendous overlap in these efforts, plus automation and AI tools to help, international expansion is not a “set it and forget it” endeavor.