Joel brings over 20 years of expertise in eCommerce, advertising, sales, and marketing. Prior to joining Brandwoven, he enhanced his skill set at a prominent marketplace agency. Before that, he refined the marketing strategy for a $2.5B managed services agency—driving significant performance improvements and delivering measurable incremental demand and revenue growth for clients.
At Amazon, Joel was instrumental in building the advertising business from the ground up for both sponsored ads and Amazon DSP. During his 7 years, his roles ranged from leading the nationwide rollout of ad products to developing some of Amazon’s largest advertising brands and agency partnerships. Earlier in his career, he also contributed his expertise at Expedia and Concur (acquired by SAP).
In his free time, Joel enjoys fishing and the outdoors.
AMC has truly been a game changer with regards to strategically and efficiently growing brands on Amazon and beyond. The ability and insight it provides in terms of new-to-brand customer acquisition effectiveness across all ad types, targeting nuanced audiences, and analyzing the ad combination purchase paths that provide the greatest effectiveness have been particularly impactful. With AMC being made available to all Amazon advertisers as of October of last year, now is a perfect time to lean in and leverage it to elevate your brand's performance on Amazon.
