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Strategically Managing Reviews to Increase Conversion & Built Consumer Trust
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Generating Positive Product Reviews
Ways to Generate More Positive Reviews
Ways to Generate More Positive Reviews
There is a 65% chance that having just one review will lead to higher conversions compared to a product with no reviews, according to Business Insider. However, there are strict Amazon guidelines to prevent sellers from using sales tactics to generate reviews (for example, offering a discount on a future purchase in return for a positive review).
Here are some dos and don’ts for generating Amazon reviews:
DO:
– Utilize Amazon programs like Vine
– Send 1 automatic email post-purchase
– Include a product insert
DON’T:
– Give away free products
– Ask specifically for 5 stars
– Run multiple email drip campaigns
– Pay for Amazon reviews
Brandwoven can partner with your brand to effectively generate more positive customer reviews.
Generating Customer Reviews the Right Way
Generating Customer Reviews the Right Way
Inappropriate soliciting of reviews can lead to Seller Suspension. Make sure that your brand is generating reviews in ways that Amazon supports. Because of the strict Amazon review guidelines, always encourage customers to leave their honest feedback.
If youíre struggling to generate positive reviews, focus on improving product quality and customer service to better support online shoppers. Brandwoven’s experienced team is prepared to work through these obstacles alongside your brand to find a solution that works for you. With years of experience helping brands across numerous industries, it’s time your brand partnered with an agency that is knowledgable and passionate in helping you grow long-term on Amazon and beyond.
Frequently Asked Questions
Can you provide customized reporting on review metrics?
Yes, Brandwoven provides custom review reports that include the number of reviews and review star ratings by ASIN. The timing and detail of these reports are tailored to your specific needs and business goals.
How do you handle negative reviews and customer complaints?
We address negative reviews promptly by understanding the issue, offering solutions such as refunds or replacements if approved by our clients, and requesting that customers update their reviews if the issue is resolved. We also request negative feedback removal and analyze negative feedback to identify common issues and improve product quality.
How can I get more positive product reviews?
There are a few different methods to increase your review count:
– Utilize Amazon programs like Vine
– Send an automatic email post-purchase
– Include a product insert asking for a review
Partner with Brandwoven for help managing these efforts and see your review count increase.