Marketplace Conversion Rate Optimization (CRO)

CRO starts with the basics: the copy used for titles, bullet points, and descriptions for a given product. These seemingly simple features provide the backbone for attracting and converting consumers.

At Brandwoven, we take a unique approach to copy that combines Amazon best practices with a brand’s unique consumer, and a deep understanding of purchaser behavior. We know that showing up in search is not the same as getting the click, and getting a click in search does not innately convert to a sale. While each of these steps is important, it is a combination of providing needed information to purchase, building trust, and keyword relevancy that generates exceptional results.

Our clients boast some of the highest conversion rates in their industries not because we keyword stuff for relevancy, but because we listen to what brands already know and apply what we know about how consumers react on Amazon, Walmart, and many other marketplaces. Add to our knowledge the ability to test and iterate, and you have a winning approach to exceptional titles and copy.

When it comes to creative content like listing images and A+ Content, Brandwoven works with our partners to communicate the right information, in the right order, to drive consumers to purchase.

Marketplaces like Amazon are noisy and challenging places for consumers to navigate. We break through this noise by creating compelling and cohesive listing images and A+ Content for our partners. We assure each page delivers high CVR by asking and answering the most important questions with our content:

1) What does a consumer need to make a purchasing decision?
Many shoppers, especially those looking for premium or known brands, visit marketplace with a purchase decision made. Our job is to assure they can quickly, and easily, identify the correct product in search. It seems so simple, but many agencies and brands forget the importance of capturing the already captive shopper and can actually distract the purchase process with unclear messaging on PDPs.

2) How should we differentiate vs the competition?
Undecided shoppers spend an average of 3-7 seconds on a product page before making a decision. Brandwoven takes this short window into consideration when developing content to deliver what’s most important first, before the consumer has a chance to bounce.

3) How do we educate new shoppers?
Finally, for shoppers in a research phase on Amazon or another marketplace, we understand the need to deliver the information and attributes necessary to bring a shopper from consideration to purchase.

Listing images, videos, A+ Content, and other visual components of a brand’s offering on Amazon contribute significantly to CVR. Let Brandwoven maximize the sales impact of each session on your product pages.