Catalog Management

Review Monitoring and Management

With over 60% of consumers looking to product reviews and ratings to inform their purchasing decisions, Amazon review management and monitoring is a crucial service offering from Brandwoven.
Laptop displaying an Aunt Fannie's Amazon product page

Strategically Managing Reviews to Increase Conversion & Built Consumer Trust

Automated Review Monitoring

We are proactive in our review management by utilizing automated software alerting us immediately of any negative reviews or seller feedback to be removed, and sending emails to loyal customers requesting product reviews.

Review Management Strategies

Together, our client service and catalog teams collaborate with our clients to create detailed listing content and a variation strategy that will lead to the child ASIN reviews combining and a visual increase in the overall review count.

Customer Satisfaction

Brandwoven tracks your product reviews and communicates with buyers where possible to ensure any areas of concern are addressed appropriately. We also coordinate with Seller Support when ASINs are not showing the combined review count of all products groups on the parent ASIN.

Increase Listing Reviews

Whether it's a new product launch or increasing an existing review count on a product detail page, our team utilizes optimized listing content to provide customers with accurate and detailed product information, along with review programs like Vine and the Early Reviewer Program.

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Generating Positive Product Reviews

We use multiple tools and programs to maximize the review count and quality on Amazon and beyond.

Ways to Generate More Positive Reviews

Screenshot of a positive Amazon product review

There is a 65% chance that having just one review will lead to higher conversions compared to a product with no reviews, according to Business Insider. However, there are strict Amazon guidelines to prevent sellers from using sales tactics to generate reviews (for example, offering a discount on a future purchase in return for a positive review).

Here are some dos and don’ts for generating Amazon reviews:

DO:
– Utilize Amazon programs like Vine
– Send 1 automatic email post-purchase
– Include a product insert

DON’T:
– Give away free products
– Ask specifically for 5 stars
– Run multiple email drip campaigns
– Pay for Amazon reviews

Brandwoven can partner with your brand to effectively generate more positive customer reviews.

Generating Customer Reviews the Right Way

Screenshot of an Aunt Fannie's Amazon product page

Inappropriate soliciting of reviews can lead to Seller Suspension. Make sure that your brand is generating reviews in ways that Amazon supports. Because of the strict Amazon review guidelines, always encourage customers to leave their honest feedback.

If youíre struggling to generate positive reviews, focus on improving product quality and customer service to better support online shoppers. Brandwoven’s experienced team is prepared to work through these obstacles alongside your brand to find a solution that works for you. With years of experience helping brands across numerous industries, it’s time your brand partnered with an agency that is knowledgable and passionate in helping you grow long-term on Amazon and beyond.

Frequently Asked Questions

Can you provide customized reporting on review metrics?

Yes, Brandwoven provides custom review reports that include the number of reviews and review star ratings by ASIN. The timing and detail of these reports are tailored to your specific needs and business goals.

How do you handle negative reviews and customer complaints?

We address negative reviews promptly by understanding the issue, offering solutions such as refunds or replacements if approved by our clients, and requesting that customers update their reviews if the issue is resolved. We also request negative feedback removal and analyze negative feedback to identify common issues and improve product quality.

How can I get more positive product reviews?

There are a few different methods to increase your review count:
– Utilize Amazon programs like Vine
– Send an automatic email post-purchase
– Include a product insert asking for a review

Partner with Brandwoven for help managing these efforts and see your review count increase.

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Need Our Help with Reviews?

If you're looking to learn more about our review monitoring services, we'd love to hear from you!
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