Performance Marketing
Brandwoven Best-in-Class Analytical Data
Consistent Ongoing Campaign Auditing
Customized Reporting Data
Driving Growth Across Multiple Platforms
Driving Growth Across Multiple Platforms
Succeeding and scaling your business in today’s competitive digital marketplace requires coordinated growth across multiple platforms simultaneously. It’s not just about being present, it’s about being effective everywhere your customers are. That’s where we come in. We simplify the complexity of multichannel ecommerce by aligning tailored strategies that work in harmony to enhance your online presence, performance, and profitability. Whether it’s Amazon, Walmart, Instacart, or other emerging marketplaces, we develop and execute platform specific campaigns designed to meet the unique algorithms, shopper behaviors, and competitive landscapes of each. Our experienced team ensures that every strategy is purpose built and performance driven. To give you clear visibility and actionable insights, we consolidate data from all platforms into comprehensive yet easy to understand reports. These reports spotlight trends, highlight key opportunities, and identify areas for improvement, empowering you to make informed decisions that drive continued growth and long term success.
Utilizing Pacvue to Drive Analytics
Utilizing Pacvue to Drive Analytics
At Brandwoven, we utilize Pacvue API to digest ecommerce data and streamline the process of analyzing and interpreting complex metrics. It provides comprehensive, real-time insights into performance across platforms, enabling precise adjustments to strategies, the optimization of ad spend, and overall campaign effectiveness for improved sales and growth.
Tracking Share of Voice for Growth Insights
Tracking Share of Voice for Growth Insights
Share of Shelf/Total SOV represents a percentage of a brand’s organic and paid placements against all available placements on a given search query. Paid SOV, specifically, is a percentage of a brand’s paid placements against all available ad spaces on a given search query. Since SOV is a percentage, a keyword’s search volume can drop from 40,000 to 4,000 while SOV stays steady.
We track SOV by selecting specific keywords that represent a market for a given product/brand or a market that a product/brand would like to grow in. This is usually separated by Product Category and by Target Type between Branded/Generic/Competitor. We can look at desktop traffic, mobile traffic, or both combined.
We never show SOV data for only one keyword, provide SOV data for a period smaller than 30 days, or pull insights from SOV without also looking at applicable marketing KPI’s for the tracked keywords; we provide clients with the full picture. We look deeply into SOV breakdowns for our clients, providing a complete list of competitor brands and the ability to sort by KPI to ensure that key marketing data is readily available.
Frequently Asked Questions
What strategies can be used to improve ROAS/ACoS?
First we need to determine what a healthy ACOS/ROAS is given your business and goals. Once a healthy ACOS/ROAS level is determined, we go to work custom building a campaign structure that works for your needs and delivers results. However, ACOS or ROAS might not be the best KPI to optimize for depending on what your ecommerce goals are!
What metrics should track success if not ROAS/ACOS?
Are you a new player in a category striving for market growth or have you conquered your category and looking to hold your position? Either way, it’s never one KPI that tells the whole story. Whether it be DPVR, CVR, or T-ACOS, among others, we will help identify what indicators give the best feedback to ensure we are on the tract to success.
How do I access all the data that is being tracked?
Aside from the reporting schedule where you will meet with our marketing team, we provide access to dynamic, secure, and interactive dashboards via our API partner Pacvue. You will be able to see up to date reporting at any time.