Amazon Marketing Cloud supports cross-channel advertising by integrating data insights from various touchpoints, enabling us to create cohesive marketing strategies that reach customers at different stages of the buying journey, maximizing brand visibility and conversion opportunities.
FAQ Archives
How can Amazon Marketing Cloud help improve campaign ROI?
By providing comprehensive analytics and performance metrics, Amazon Marketing Cloud enables us to track campaign effectiveness, optimize bidding strategies, and allocate budgets efficiently, driving higher ROI and better campaign outcomes.
What targeting options are available through Amazon Marketing Cloud?
Amazon Marketing Cloud offers advanced targeting capabilities, including audience segmentation based on demographics, interests, shopping behavior, and custom audience lists, ensuring precise ad placement to maximize engagement.
How does Amazon Marketing Cloud integrate with Amazon DSP and AMS?
Amazon Marketing Cloud integrates seamlessly with Amazon DSP and AMS, allowing us to manage and optimize campaigns across search, display, and video formats from one unified platform.
What if I go on vacation or close the warehouse?
In Seller Central, you can adjust the vacation settings which temporarily closes the FBM listings, however buyer messages can still come through; Amazon sends a temporary response on your behalf, but still requires a response from you within 24 hours. In Vendor Central, you can adjust the warehouse settings for particular days. This is somethingContinue reading “What if I go on vacation or close the warehouse?”
Who handles customer inquiries at Brandwoven?
Our catalog team responds to customer inquiries. They forward any questions without an answer to the Client Success Managers who communicates with our partner’s customer service team to get the necessary information required to answer the question.
How do you respond to customer questions that you don’t know the answer to?
We acknowledge the question and let the customer know we will reach out to the product team and get an answer ASAP. We then follow-up with our client to get the appropriate answer if we were unable to find it through existing product FAQs.
What tools do you use to manage customer reviews?
We utilize tools that automatically monitor seller feedback and ratings, along with product reviews. We use a separate tool to provide reporting of those ratings and review. Our catalog team monitors the feedback and reviews daily to ensure we remove any negative ones that are Amazon’s fault and not automatically caught with our tools. ReachContinue reading “What tools do you use to manage customer reviews?”
What is your average response time for answering customer questions?
Amazon requires a response within 24 hours. We like to get back to customers within 12 hours for any new buyer messages and within 2-4 hours for a follow-up response. Our emails are connected to each account to monitor for any new responses coming through in real-time. The response times can vary depending on theContinue reading “What is your average response time for answering customer questions?”
Do you answer customer inquiries on weekends?
Yes, our team has the capability to answer customer inquiries on your behalf on the weekends. This is negotiated during our contract discussions if it is an area you are interested in having us manage for you.
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