FAQ Archives

We will review the following and let you know if there are any adjustments we need to make on your behalf: Selling Account Connections Brand Registry Users Ad console connection to Brand Brand Name on listings Brand store URL Bylines on PDPs Selling Benefits Contact us for a Brand Registry audit.

If you’re having this issue, our team will submit a ticket within the ad console to request a change to the brand byline, and a separate one to ensure the URL is correctly linking to the right brand store.

We have seen this issue before for conglomerates that we’ve partnered with. Our team will submit a ticket to have Amazon correct it and ensure backend details are all populated correctly with the right brand. In some instances, you may need to prove affiliation with the company/brand and we can partner with you to getContinue reading “What if the brand name appears as the parent company instead of the correct brand?”

If you’re getting this response from Amazon, we will ask you for a letter of affiliation so that you can submit a ticket proving that the brand is connected to the account/parent company/manufacturer. From there, our team will make sure the correct brand name is listed in the backend of the listing and on theContinue reading “Why is Amazon saying my brand is not connected to my ASINs?”

In this case, our team will submit a ticket to have it changed on your behalf.

If your listings in Seller Central were set up with UPCs initially as the external product ID, we can try resubmitting a full update with the ASIN as the external product ID or vice versa.

To resolve this, our team can submit a ticket with GS1 and screenshot of the USPTO website with the brand name & owner information showing. USPTO capitalizes the brand in most cases and is not always a reflection of the correct capitalization. If the brand name is registered with the wrong capitalization, we can requestContinue reading “What if my Brand name is different than what it is registered as?”

Aside from the reporting schedule where you will meet with our marketing team, we provide access to dynamic, secure, and interactive dashboards via our API partner Pacvue. You will be able to see up to date reporting at any time.

Are you a new player in a category striving for market growth or have you conquered your category and looking to hold your position? Either way, it’s never one KPI that tells the whole story. Whether it be DPVR, CVR, or T-ACOS, among others, we will help identify what indicators give the best feedback toContinue reading “What metrics should track success if not ROAS/ACOS?”

First we need to determine what a healthy ACOS/ROAS is given your business and goals. Once a healthy ACOS/ROAS level is determined, we go to work custom building a campaign structure that works for your needs and delivers results. However, ACOS or ROAS might not be the best KPI to optimize for depending on whatContinue reading “What strategies can be used to improve ROAS/ACoS?”