FAQ Archives

Aside from the reporting schedule where you will meet with our marketing team, we provide access to dynamic, secure, and interactive dashboards via our API partner Pacvue. You will be able to see up to date reporting at any time.

Are you a new player in a category striving for market growth or have you conquered your category and looking to hold your position? Either way, it’s never one KPI that tells the whole story. Whether it be DPVR, CVR, or T-ACOS, among others, we will help identify what indicators give the best feedback toContinue reading “What metrics should track success if not ROAS/ACOS?”

First we need to determine what a healthy ACOS/ROAS is given your business and goals. Once a healthy ACOS/ROAS level is determined, we go to work custom building a campaign structure that works for your needs and delivers results. However, ACOS or ROAS might not be the best KPI to optimize for depending on whatContinue reading “What strategies can be used to improve ROAS/ACoS?”

Leverage shopping behavior data by analyzing customer purchasing patterns, browsing history, and engagement to tailor personalized campaigns, improve targeting, and boost conversion rates.

Focus on metrics like conversion rates, customer acquisition costs, lifetime value, click-through rates, and return on ad spend to gauge marketing effectiveness.

Data and analytics helps to identify customer behavior, track campaign performance, and measure ROI, allowing for targeted adjustments and optimized strategies.

To optimize budgeting, analyze performance metrics and allocate resources based on each platform’s potential return on investment. Use this data to tailor advertising spend, optimize targeting, and time promotions effectively to maximize impact and return on investment.

Data is crucial for shaping ecommerce strategies. It helps us understand customer preferences, track performance metrics, and make informed decisions on inventory, pricing, and marketing tactics.

Budget allocation should align with campaign goals, the competitive landscape, and expected ROI.

To combat increasing competition in your product category, analyze competitor strategies, adjust bids, enhance product differentiation, and leverage unique selling points effectively.