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What is the role of SEO in driving traffic and sales for ecommerce businesses?

SEO drives traffic and sales for ecommerce businesses through: – Organic Visibility: Higher rankings in search engines drive more traffic. – Keyword Optimization: Targeting relevant keywords improves visibility for product searches. – Content Strategy: Creating optimized product descriptions. – User Experience (UX): Optimizing for mobile-friendliness.

What are the key metrics to track in ecommerce performance marketing?

The key metrics to track in ecommerce performance marketing are: – Conversion Rate: Percentage of visitors who complete a desired action (e.g.: purchase). – Average Order Value (AOV): Average amount spent per order. – Customer Acquisition Cost (CAC): Cost to acquire a new customer. – Return on Ad Spend (ROAS): Revenue generated for every dollarContinue reading “What are the key metrics to track in ecommerce performance marketing?”

How are returns handled in WFS?

Walmart handles the logistics of returned items and related customer service. Fulfillment fees are not refunded, but the selling commission fees are.

How are WFS fees calculated?

WFS fees include storage and shipping fees. Detailed fee structures are available in the WFS program documentation found in their seller guides. Brandwoven can provide you with an analysis of what your specific WFS fees would be.

What are Walmart Fulfillment Services?

Walmart Fulfillment Services (WFS) allow third-party sellers to store products in Walmart’s fulfillment centers. From those fulfillment centers Walmart handles packing and shipping orders, ensuring fast delivery to customers shopping on Walmart.com.

What is the Valid Tracking Rate (VTR)?

Valid Tracking Rate (VTR) is the percentage of seller-fulfilled orders with valid tracking numbers. Amazon requires a VTR of at least 95% to give customers the ability to track their orders. A high VTR also reduced the risk of claims and negative feedback.

Why is Pre-Fulfillment Cancel Rate important?

Pre-Fulfillment Cancel Rate measures the percentage of seller-fulfilled orders that are canceled by the seller before shipment. Staying below 2.5% is required to maintain a good standing on Amazon and will help ensure a positive customer experience.

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