Partnering with Brandwoven has been instrumental in our brand's expansion into toddler pouches on Amazon. Their deep expertise in launching new brands into diverse categories is unparalleled. From the start, they impressed us with their thorough market analysis and strategic planning, which helped us identify the best opportunities and effectively position our products. Ultimately, they care about the brand and that is reflected in our continued growth on the platform.
Tina White, Chief Commercial Officer
Industry Expertise and Focus
Brandwoven Acts as an Extension of Your In-House Team
Brandwoven brings a wealth of expertise tailored specifically to the personal care and beauty industries. This specialization is crucial as these sectors have unique characteristics, including strict regulatory requirements and rapidly changing consumer trends.
Brandwoven’s team is well-versed in the nuances of the industry, from understanding compliance with health and safety regulations, to staying abreast of the latest beauty trends. Our targeted approach ensures that every strategy is customized to meet the specific needs of personal care and beauty products.
Amazon has specific guidelines for product images, including requirements for resolution, background, and content. Brandwoven ensures that all images adhere to these guidelines, reducing the risk of listing rejections and ensuring a seamless shopping experience. Our focus on compliance helps maintain high standards and prevents potential issues that could impact product visibility and sales.
$1B+
Amazon Sales Managed
1.2M
Average MoM Managed Ad Spend
130+
Marketplace reports pulled daily
15
Marketplaces Managed Worldwide
Industry Expertise and Focus for Health, Beauty and Personal Care
Deep Understanding of Categorical Nuances and Trends
Our team is well-versed in the latest industry trends, product innovations, and consumer behaviors specific to health, beauty, and personal care products. This knowledge allows us to craft strategies that resonate with target audiences and address the unique selling propositions of products effectively.
Building Customer Engagement
Building and maintaining a strong relationship with customers is crucial, especially in the healthy, beauty, and personal care sector where consumer trust and loyalty are paramount. Brandwoven helps craft engaging content and manage customer interactions effectively.
Tailored Amazon Strategies
Brandwoven excels in creating tailored strategies that maximize visibility and sales for health, beauty, and personal care products. We understand the importance of optimized product listings, compelling imagery, and persuasive copywriting to ensure products stand out in the crowded marketplace.
Strategic Digital and Search Advertising
Brandwoven's expertise extends to creating and managing effective advertising campaigns, leveraging DSP and AMC to reach broader audiences. We employ advanced targeting techniques and creative strategies to maximize ad spend efficiency and ROI.
Maintaining High-Quality Ecommerce Pages For Health & Beauty
Leverage Brandwoven's years of industry expertise to publish and promote stunning product pages that educate and convert shoppers time and time again.
Ingredient visibility is crucial in online health, beauty, and personal care sales. Brandwoven's creative team creates trust by providing clear, accurate information that enables informed purchasing decisions and promotes buyer health and safety.
Brandwoven maintains best practices in content and digital merchandising for transparency in claims, ingredients, and labels to follow Amazon compliance regulations and build customer trust.
Through targeted ads, promotional activity, and analysis of customer behavior, we build strategic plans that incentivize repeat purchase and drive enrollment in Subscribe and Save.
Experienced and Dedicated Team for Health, Beauty, and Personal Care Brands
Thoughtful and efficient strategy is critical for health, beauty, and personal care brands on competitive and ever-evolving online marketplaces. Reach out to explore untapped growth with Brandwoven.
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Industry Case Studies
Collaborating with health, beauty, and personal care brands to unlock marketplace growth and resolve complex challenges without internal overwhelm.
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New Amazon Product Launch Results in 171% Year-Over-Year Revenue Increase for Suncare Brand
Competing against other suncare brands for Amazon market share, Brush on Block partnered with Brandwoven to launch a new kid's powder sunscreen that not only helped them enter new product categories, but also boost overall marketplace sales.
137%
Sales Boost on Year 1
171%
Sales Boost on Year 2
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Explore how Brandwoven has helped numerous brands resolve marketplace challenges from poor advertising, improper catalog structure, outdated digital merchandising, and more.
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We came to Brandwoven after years of trying to “figure out Amazon”, struggling to find an approach to the channel that worked for us. We had sold to wholesalers who sold our product through their storefronts, sold directly to Amazon as a 1P, and had tried managing our own storefront, each unsuccessfully. It wasn’t until we partnered with Brandwoven that we truly found success on Amazon.
Our Brandwoven team has truly gotten to know our business, and they take care of all the functions that we didn’t have in-house – account management, demand planning and forecasting, advertising, content management and case management, taking our Amazon business to the next level.
Andrea Wetsel, Founder/CEO
Promotional Activity That Aligns With Brand Strategy
For competitive categories like health, beauty, and personal care, promotional activity is a critical component to customer acquisition and complementary to a brand's ad strategy.
Frequently Asked Questions
Why should I work with Brandwoven?
Working with Brandwoven as your full-service agency partner offers a strategic advantage in navigating the complexities of selling grocery products on complex and competitive marketplaces like Amazon. Our comprehensive expertise, data-driven approach, and commitment to personalized service ensures that your online presence is optimized for success. By partnering with Brandwoven, you gain access to a dedicated team that can drive growth, enhance performance, and achieve long-term success on marketplace.
What does partnering with Brandwoven look like?
Brandwoven will first learn and understand the company’s catalog, specific challenges, and where budget may be applied to make immediate impacts. From there, Brandwoven will ramp-up by updating listing page content to better resonate with online shoppers.
Throughout the partnership, Brandwoven’s logistics and marketing teams will continually optimize for additional product reach and sales, taking advantage of valuable tentpole events like Amazon Prime Day.
With recurring meetings and email updates, plus the option to manually check performance through Brandwoven’s proprietary data platform, our team takes every measure to ensure the recommended strategies align with long-term business objectives and KPIs.
How do I decide on an ad budget for my advertising campaigns?
We work with our clients to understand their revenue and margin goals, and any key performance metrics they need to achieve from their advertising investment. With all of this information, we will advise on a recommended budget and projected ad sales. We understand, however, that often there are budget constraints, and we can adapt campaign strategies and bidding to meet any budget.
Do you work with Walmart.com?
Yes, we manage brands across Amazon, Walmart, and Target. Walmart is investing heavily into growing their online grocery business and this is a great opportunity for incremental sales, and controlling pricing and brand equity across platforms.
Do you help brands with influencers or affiliate marketer programs?
Yes, we believe in partnering with our brands to drive off-channel marketing. We have partnered with an affiliate marketing service and can provide managed support as part of our scope of services.
Additional Resources for Health, Beauty, and Personal Care Brands
Brandwoven strives to use data, industry knowledge, and Amazon expertise for brands looking to increase share and rank in competitive categories like health, beauty, and personal care.
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