Consulting & Strategy
Marketplace Strategy
Developing Marketplace Strategies for Sustainable, Healthy Growth
Profitability
Sales Growth
Customer Acquisition
Customer Activation
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Our Approach to Marketplace Strategy
A Custom Approach
A Custom Approach
We start nearly every conversation with a brand the same way: asking questions about your business. Questions like:
– What does success on Amazon and Walmart look like to you?
– What role does marketplace play in your worldwide distribution strategy?
– Who is your consumer?
These questions provide the context we need to understand your business, your goals, and your market.
Only after gaining this understanding can we be effective at developing and implementing a marketplace strategy. Our world is dynamic, with no one-size-fits-all approach. While others strive to sell their system or their process, Brandwoven takes the time to listen to your needs and learn your business to create a custom solution for each brand we work with.
Data-Driven Decisions
Data-Driven Decisions
Let’s face it – “data-driven” is an overly used and cliché’ phrase coming from any sales management agency. Many claim to be data-driven, but few are.
At Brandwoven, data-driven means we are committed to collecting and using data to drive marketplace strategy. We strive to share actionable data, not just a metric to be reviewed. Internally, we review data and say “what do we DO about it”. We aren’t obsessed with having data, but rather using data to make impactful business decisions.
Specifically, Brandwoven has multiple platforms to collect and analyze data, including Scout, our proprietary sales analytics tool. We also collect every API data feed available from Amazon, scrape numerous data points few collect, and have a sophisticated competitor and marketing analytics tool to put millions of data points at our fingertips.
All of these tools combine to create a mechanism for understanding your customer, business, and most importantly, actioning towards a more successful marketplace channel.
Experts in the Field
Experts in the Field
At Brandwoven, we pride ourselves on being experts in all things marketplace management while also having a firm foundation on the brand side. Our leadership team are veterans of the marketplace world – whether it be Amazon, Walmart, or others – and also all have a background working for large consumer brands.
This perspective allows us to develop strategies for marketplace from a perspective few have: one that considers the larger needs of the brand. Whether the quarterly expectations of a publicly held or PE owned company, or the intimate nature of a founder-led start-up, Brandwoven’s team knows that Amazon is just one part of a bigger business.
Brandwoven has the experts to produce success on marketplace and the brand-side understanding for a true partnership.
Frequently Asked Questions
What do you consider “marketplace strategy”?
Marketplace strategy refers to everything from big picture questions like 1P vs 3P and assortment planning, to platform-specific strategy like Amazon listing variations. Whatever level of consulting and execution you need, Brandwoven is here to help.
Do you just consult or also do the execution?
Brandwoven does both. Consulting is core to our service offering in that we partner with brands to develop and execute a plan based on the needs of each partner.
Can you help with my marketing strategy?
Of course! Endemic marketing platforms are key to overall marketplace strategy, regardless of platform.
Can you chart consumer journeys with data from marketplaces?
The answer to this is “sort of” – to get an accurate map of consumer journey across marketplace, D2C, and retail channels, research is needed that goes beyond what’s available in each marketplace, but we’d be happy to talk about how to do it!
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