Performance Marketing
Amazon Campaign Foundational Research
Reporting That Drives Results
Optimizations Based on Strategic Insights
Utilizing Custom Tailored Strategies for Full-Funnel Optimizations
Utilizing Custom Tailored Strategies for Full-Funnel Optimizations
We take a full funnel marketing approach designed to guide your customers through every stage of their journey from awareness to loyalty. We know that sustainable growth does not happen all at once, which is why our strategies are crafted to build trust, nurture interest, and drive action at every level. Our process begins with a strong foundation at the bottom of the funnel, where we focus on driving conversions through deep research, precise targeting, and optimized placements. These efforts ensure your campaigns deliver measurable results from day one. From there, we move upward to develop mid funnel strategies that foster engagement and encourage consideration. This includes retargeting, educational content, and personalized messaging that guides potential customers toward a purchase. At the top of the funnel, we expand your reach through brand awareness campaigns designed to attract the right audience and align every interaction with your long term growth goals.
Leveraging Pacvue's Share of Voice to Track Your Share of the Market
Leveraging Pacvue's Share of Voice to Track Your Share of the Market
Understanding how your brand performs in relation to competitors is essential for driving strategic growth. With Pacvue’s Share of Voice (SOV) reporting, we provide a clear view of your visibility across key search terms and product categories on major retail media platforms. This powerful tool allows us to monitor how often your products appear in search results compared to your competitors, giving insight into your true share of the digital shelf.By tracking SOV over time, we can identify trends, detect gaps in visibility, and adjust campaigns to improve your brand’s presence in high value placements. Whether you’re defending your lead or trying to close the gap, SOV data helps shape smarter bidding strategies and prioritize key keywords that maximize return. At Brandwoven, we use Pacvue’s insights not just to report on performance, but to take decisive action that boosts your share of the market.
Leveraging the Search Query Performance Report
Leveraging the Search Query Performance Report
A few years ago, Amazon introduced the Search Query Performance Report which shows how customers are searching for your brand on the marketplace. Using this data, our marketing team can help your brand gain insights into which search terms are the most valuable and overall gain a better understanding of your customers’ search behavior.
While many other marketplace agencies are solely focused on search volume and simply pick keyword targets based on this metric, Brandwoven uses the search query performance report, in addition to more keyword data we can scrape from 3rd party tools, to get the full picture of where your brand is realistically winning in terms of Amazon SEO. Click-though-rate, brand share %, and cart add rate are a few key metrics we can analyze to better understand search behavior on Amazon. We can also use this data to find any missed opportunities, like keywords that may have a high cart add rate but aren’t currently being targeted in your product page copy. We can go even deeper, doing an ASIN-level analysis to focus our optimization efforts on low-hanging fruit. Then, our marketing and catalog teams collaborate to improve your product listing copywriting, ensuring that every lever is pulled to maximize your product visibility on the competitive Amazon platform.
Frequently Asked Questions
How can I improve my Amazon campaign’s visibility?
Improve Amazon campaign visibility by including optimized keywords, refined product listings, and strategically placed ads based on customer search behavior.
What metrics should I focus on to measure campaign success?
Are you a new player in a category striving for market growth or have you conquered your category and looking to hold your position? Either way, it’s never one KPI that tells the whole story. Whether it be DPVR, CVR, or T-ACOS, among others, we will help identify what indicators give the best feedback to ensure we are on the tract to success.
How do I deal with increasing competition in my product category?
To combat increasing competition in your product category, analyze competitor strategies, adjust bids, enhance product differentiation, and leverage unique selling points effectively.
What budget should I allocate for Amazon advertising?
Budget allocation should align with campaign goals, the competitive landscape, and expected ROI.