Content Development for Amazon and Online Marketplaces

Brandwoven is a full-service marketplace consulting and management agency, meaning we can provide many content services a brand might require.

For most of our partners, Brandwoven provides content services such as listing page copywriting, search engine optimization, product images, A+ and Premium A+ Content, Brand Story, and storefront design.

Brandwoven will provide content services for a brand’s existing catalog as well as new products that may be developed and launched throughout the partnership. Additionally, if brands plan to expand into new marketplaces, even those in other languages, Brandwoven will provide all necessary content assets, allowing the brand to successfully grow their presence and conversions on all marketplaces they are active on.

If looking to learn more about Brandwoven content services, we recommend scheduling a consultation call with one of our team members. During the call, one of our Account Directors will directly answer any brand-specific questions or challenges, as well as offer an audit of current performance and recommend next steps.

Sign up for a consultation call here.

If you’re not ready to explore a consultation call with our team, we recommend checking out the following pages to learn more about Brandwoven content services:

– Digital Merchandizing
– Omni-channel Customer Experience
– Marketplace SEO
– Conversion Rate Optimization
– Translations

Partnering with Brandwoven on marketplace copywriting will take the responsibility of doing so off a brand’s internal team, helping to free up time and allow them to prioritize high-level projects instead.

Brandwoven has a team of marketplace experts with years of experience partnering with numerous brands across a variety of industries, allowing us to provide persuasive copy that resonates with and converts shoppers, no matter the product.

Additionally, one of the most complex parts of copywriting is the SEO process: keyword research, keyword selection, and implementing keywords naturally throughout a brand’s product listing copy as well as the backend. Unless a brand has an in-house team dedicated to SEO research and implementation, we typically recommend this responsibility be outsourced to an agency, like Brandwoven, who is able to provide the time, software, and experience required to produce custom, accurate, and explanatory copywriting across a brand’s entire catalog.

Brands should update product copy if they’ve been struggling to grow organic ranking and sales.

Brandwoven recommends utilizing every content type and opportunity that marketplaces offer to sellers, such as leveraging SEO keywords, using all bullet points, providing detailed copy that explains product benefits, and addressing any common customer complaints or questions that arise during the discovery phase.

It’s also important to note that marketplaces like Amazon host popular tentpole events throughout the year, such as Prime Day, and updating product page copy to resonate with sales events and other seasonal moments can drive further product visibility.

It’s crucial to be strategic about product copywriting. Updating product copy periodically can help to continuously optimize the listing page and ensure consistent and long-term growth.

Yes, Brandwoven is a full-service marketplace consulting and management agency, meaning we will provide as many services as a brand may require.
Brandwoven provides services beyond marketplace copywriting, such as:
– Reseller Management & MAP Enforcement
– International Expansion
– Market Share Analysis
– Promotions & Deal Strategy
– Inventory & Shipping Operational Support
– Profitability Analysis