Digital Merchandising

Drive Top of Search Positioning With Proven Marketplace SEO Strategies

Brands selling on multiple ecommerce platforms should take advantage of various SEO strategies to index and rank on the top-searched terms for their products.
Person working on a laptop with a Benchmade Amazon product page displayed on the screen
At Brandwoven, we believe SEO research and top-notch titles and bullets are crucial on Amazon. They boost visibility, drive sales, and ensure your product stands out on the competitive marketplace.
Optimizing listing images and A+ Content with top-searched keywords not only boosts SEO, but elevates visibility and engagement, improving search rankings and conversions.
Aligning SEO optimizations with PPC advertising strategies on ecommerce marketplaces ensures cohesive messaging, maximum visibility, and boosts overall performance. It enhances relevance, reduces costs, and improves conversion rates.

Brandwoven Strives to Provide Best-in-Class Content Through Comprehensive Keyword and Product Research

Indexing and Ranking on Amazon By Strategic Search Term Placement

At Brandwoven, we want to leverage all SEO opportunities to ensure that your brand is indexing for all relevant search terms customers are using to find your product.

Commitment to Detail in Catalog Management

Many brands overlook category-specific attributes available to populate on Amazon, but we work with our partners to identify and leverage all opportunities to increase shopability and boost organic rank.

The Dynamic Game of SEO on Amazon

As customer behaviors and interests change, so do search term trends. Whether it is due to seasonality, advertising fluctuations, or off-channel activity, as your agency partner, we are committed to ongoing research that ensures product listing content and SEO reflects the most relevant search terms.

Don't Forget Your Audience

We use translation tools to include search terms in different languages for backend keywords, product descriptions, and A+ Content alt text. This allows our listings to index words that customers are searching for products in different languages with.

Elevate Your Brand's SEO Across Marketplaces

We optimize product listings by incorporating SEO keywords into titles, bullet points, descriptions, and the backend to ensure products are properly indexed and will rank higher for relevant search terms.
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Meet with our team for a consultation to discuss tailored SEO strategies and solutions to elevate your brand.
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Meticulous Research and Analysis are Key Components to SEO Strategy

Screenshot example of an Amazon product title, description, and images

We understand the complexities that come with SEO research, implementation, and analysis. We approach SEO strategically to ensure that every aspect of your brand’s marketplace listings are optimized for reach and visibility.

We use tools that uncover high-value keywords for your target audience; this isn’t just about finding popular search terms, but also understanding your customer behavior and the overall competitive landscape. From optimizing listings with compelling titles and bullet points, to enhancing A+ Content and product images, we focus on every element of your product pages.

We make it as easy as possible for potential customers to find and engage with your brand on marketplace. Our commitment to continuous refinement leaves your brand competitive and visible – always. With Brandwoven, your product pages will be optimized for online shoppers AND search engines.

Our Relentless Pursuit of Top-of-Search Rankings

Example of an Amazon search results page

Indexing on Amazon refers to the process by which Amazon’s search engine adds a product to its database, making it searchable. For a product to be indexed, its listing must contain relevant keywords in fields like the title, bullet points, description, and the backend.

Ranking refers to the position of a product in Amazon’s search results when a shopper searches for a specific keyword. It determines where a product appears relative to other products for a given search query. This is critical because over 50% of conversions for any given search term happens in the top four placements.

At Brandwoven, we are relentless in our pursuit of ranking for search terms your customer is using to find products. We perform regular SEO audits to ensure that we address seasonality, changes in consumer behavior, or anything else impacting ranking.  And we do it all while maintaining the value and voice of your brand.

Frequently Asked Questions

How often does Brandwoven do SEO research?

We regularly audit and optimize product listings by incorporating keywords into titles, bullet points, descriptions, and the listing backend to ensure products are properly indexed and will rank higher for relevant searches.

The frequency of our audits often depends on the product category and seasonality of the product, but if sales are trending down, SEO optimization is the first thing we evaluate.

What is the best way to test out new titles and bullets on a product listing?

We use A/B experiments to test out new titles and bullets. We recommend running an experiment for at least 60 days to ensure a sufficient amount of data is captured on sales and conversions results before we make a decision on which content performs better.

How do you use A+ Content alt index text?

When launching new A+ Content or A+ Premium, we do a full SEO analysis to ensure we capture all of the most relevant search terms in titles and bullets. We then use backend keywords and the A+ modules to add additional keywords that we want to rank for but don’t want customer-facing. These often include misspellings of the top-searched keywords, Spanish and other non-English translations, and any other keyword variations. Our client service team strategically adds the keywords to the A+ modules that best match them.

I am searching for my product on Amazon using a specific keyword, but my product is not showing up. Why?

If the keywords are not included in your customer-facing content, the backend, or alt text, your product will not index (show up) for that specific keyword.

How many characters can my titles and bullets be?

The number of characters Amazon allows is specific to the category. We believe in capturing as many characters as allowed, especially for titles.

Do you suggest using more of our brand voice or SEO keywords in our marketplace content?

Brandwoven collaborates with you on copywriting to ensure that we are maintaining the integrity of the brand, capturing unique product features, and using SEO best practices for keyword rankings.

Driving Change for Brands on Marketplace 

Check out our case studies that break down how we improved product listings for our clients on marketplace, increasing visibility and sales.
See All Case Studies
Dive into the demand generation strategy we used to grow a new sunscreen product line on Amazon and cross-sell additional products to customers, leading to a 171% sales boost.
Over a 4-year partnership, Brandwoven helped Aunt Fannie’s achieve Amazon success with a focus on catalog organization, digital merchandising, logistics, and marketing.
A premium watersports brand's Amazon market share began was declining. Brandwoven helped them grows sales 109% year-over-year.

Discuss with a Marketplace Expert 

Click the button below to set up a time to chat with a Brandwoven marketplace expert and receive customized recommendations. 
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