Yes, selling pet supplies on Amazon can be profitable for many brands if they aren’t operating with too tight of a margin. Amazon captures 50% of online pet product sales, so skipping out on the platform would be a huge missed opportunity for pet supplies brands (source).
FAQ Archives
Do people buy electronics online?
Yes, the majority of consumers purchase electronics via online marketplaces. A 2024 study found that 39% of consumers purchase electronics via online marketplaces compared to a slightly lower 38% of consumers who purchase electronics products in-store. This data proves there’s nearly double the revenue potential for electronics brands if they are active on both anContinue reading “Do people buy electronics online?”
Why can’t I just focus on the top 20% of my items – the old 80/20 rule?
You certainly can, but in the endless isle of Amazon, every individual SKU has to stand on its own two feet. There is very little sales impact on the lower quartile of your brand because of successful best sellers. This also provides a unique opportunity as we often see products that are slower sellers forContinue reading “Why can’t I just focus on the top 20% of my items – the old 80/20 rule?”
Do you work with Walmart.com?
Yes, we manage brands across Amazon, Walmart, and Target. Walmart is investing heavily into growing their online grocery business and this is a great opportunity for incremental sales, and controlling pricing and brand equity across platforms.
I’m looking for someone who has great relationships within Amazon and Walmart.com. Is that Brandwoven?
Yes, we have connections within Amazon that help us every day. That said, turnover is frequent and we often encourage brands not to hire an agency based on relationships. Amazon, Walmart, and Target are algorithmically-driven programs first and knowing how to operate within those programs is most important – even beyond relationships.
Do you help brands with influencers or affiliate marketer programs?
Yes, we believe in partnering with our brands to drive off-channel marketing. We have partnered with an affiliate marketing service and can provide managed support as part of our scope of services.
How important is it to have an agency partner with experience working with kids or baby brands?
Working with an agency that has industry experience allows them to expedite strategies to drive brand sales. Brandwoven can provide fresh perspectives and innovative ideas to help you stay competitive.
Why should I work with Brandwoven?
Working with Brandwoven as your full-service agency partner offers a strategic advantage in navigating the complexities of selling grocery products on complex and competitive marketplaces like Amazon. Our comprehensive expertise, data-driven approach, and commitment to personalized service ensures that your online presence is optimized for success. By partnering with Brandwoven, you gain access to aContinue reading “Why should I work with Brandwoven?”
I’ve tried everything to get approved to sell in ____ category with no luck – can you help?
Yes! We’ve had a ton of success on Amazon ungating brands and categories for our clients. With Amazon, there is no guarantee on anything, but we can guarantee we will leverage every option there is to achieve it for you.
Can I track my inventory in Amazon FBA?
Yes, Amazon provides an array of reports to assist with tracking inventory levels. For accounting, the Inventory Ledger report is recommended. Brandwoven simplifies and distributes this reporting to our partners.
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