FAQ Archives

Yes – it’s 100% true that you set your own price when selling via a 3P model. That said, you can’t control other sellers. This means other sellers might continue to offer the product at a lower cost, resulting in lost buy box and loss of control of the product page, and marketing as well.Continue reading “Is it true I can control price on Seller Central?”

While many will claim this, and it can often be true, it’s not 100%. Every brand is different, every market is different, and thus the answer to which is better is relative to each unique situation. We have many successful partners on both programs. As brand advocates, Seller Central is often the first choice dueContinue reading “I heard 3P is always better. Do you agree?”

While costing is always an estimate, we can get very close. Many of the fees associated are fixed and predictable, like Amazon FBA fees or referral fees. Others, like storage costs, are dependent on sell-through rate and safety stock levels. That said, Brandwoven has developed models to predict costs and profitability within a few percent.

It depends on the marketplace, but the majority of the time the decision is made by the platform. For Amazon and Walmart, 1P is an invite-only program with few new brands being invited. 3P is generally more open and available to most brands. However, Amazon and other marketplaces may place limitations on a brand changingContinue reading “Can all brands choose between 1P and 3P?”

Typically, 1P refers to a direct relationship between the marketplace and the brand, where the marketplace is actively purchasing product from the brand. The classic example is Amazon Vendor Central. 3P on the other hand is a marketplace model where the brand is selling directly to the consumer, using the marketplace as a transaction platform.Continue reading “What do you mean by 1P vs 3P?”

Yes, when we first partner we will pull all available data to enhance your reporting and our decision-making. Multiple years of sales can be pulled from existing accounts. Inventory reporting can typically go back 180 days.

You certainly can, but in the endless isle of Amazon, every individual SKU has to stand on its own two feet. There is very little sales impact on the lower quartile of your brand because of successful best sellers. This also provides a unique opportunity as we often see products that are slower sellers forContinue reading “Why can’t I just focus on the top 20% of my items – the old 80/20 rule?”