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What do you mean by 1P vs 3P?

Typically, 1P refers to a direct relationship between the marketplace and the brand, where the marketplace is actively purchasing product from the brand. The classic example is Amazon Vendor Central. 3P on the other hand is a marketplace model where the brand is selling directly to the consumer, using the marketplace as a transaction platform.Continue reading “What do you mean by 1P vs 3P?”

Do people buy electronics online?

Yes, the majority of consumers purchase electronics via online marketplaces. A 2024 study found that 39% of consumers purchase electronics via online marketplaces compared to a slightly lower 38% of consumers who purchase electronics products in-store. This data proves there’s nearly double the revenue potential for electronics brands if they are active on both anContinue reading “Do people buy electronics online?”

Do you work with Walmart.com?

Yes, we manage brands across Amazon, Walmart, and Target. Walmart is investing heavily into growing their online grocery business and this is a great opportunity for incremental sales, and controlling pricing and brand equity across platforms.

Can you pull legacy data in my account?

Yes, when we first partner we will pull all available data to enhance your reporting and our decision-making. Multiple years of sales can be pulled from existing accounts. Inventory reporting can typically go back 180 days.

Is selling pet supplies on Amazon profitable?

Yes, selling pet supplies on Amazon can be profitable for many brands if they aren’t operating with too tight of a margin. Amazon captures 50% of online pet product sales, so skipping out on the platform would be a huge missed opportunity for pet supplies brands (source).

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