It depends on the marketplace, but the majority of the time the decision is made by the platform. For Amazon and Walmart, 1P is an invite-only program with few new brands being invited. 3P is generally more open and available to most brands. However, Amazon and other marketplaces may place limitations on a brand changingContinue reading “Can all brands choose between 1P and 3P?”
FAQ Archives
What do you mean by 1P vs 3P?
Typically, 1P refers to a direct relationship between the marketplace and the brand, where the marketplace is actively purchasing product from the brand. The classic example is Amazon Vendor Central. 3P on the other hand is a marketplace model where the brand is selling directly to the consumer, using the marketplace as a transaction platform.Continue reading “What do you mean by 1P vs 3P?”
Do people buy electronics online?
Yes, the majority of consumers purchase electronics via online marketplaces. A 2024 study found that 39% of consumers purchase electronics via online marketplaces compared to a slightly lower 38% of consumers who purchase electronics products in-store. This data proves there’s nearly double the revenue potential for electronics brands if they are active on both anContinue reading “Do people buy electronics online?”
Do you help brands with influencers or affiliate marketer programs?
Yes, we believe in partnering with our brands to drive off-channel marketing. We have partnered with an affiliate marketing service and can provide managed support as part of our scope of services.
I’m looking for someone who has great relationships within Amazon and Walmart.com. Is that Brandwoven?
Yes, we have connections within Amazon that help us every day. That said, turnover is frequent and we often encourage brands not to hire an agency based on relationships. Amazon, Walmart, and Target are algorithmically-driven programs first and knowing how to operate within those programs is most important – even beyond relationships.
Do you work with Walmart.com?
Yes, we manage brands across Amazon, Walmart, and Target. Walmart is investing heavily into growing their online grocery business and this is a great opportunity for incremental sales, and controlling pricing and brand equity across platforms.
Can you pull legacy data in my account?
Yes, when we first partner we will pull all available data to enhance your reporting and our decision-making. Multiple years of sales can be pulled from existing accounts. Inventory reporting can typically go back 180 days.
Is selling pet supplies on Amazon profitable?
Yes, selling pet supplies on Amazon can be profitable for many brands if they aren’t operating with too tight of a margin. Amazon captures 50% of online pet product sales, so skipping out on the platform would be a huge missed opportunity for pet supplies brands (source).
Why can’t I just focus on the top 20% of my items – the old 80/20 rule?
You certainly can, but in the endless isle of Amazon, every individual SKU has to stand on its own two feet. There is very little sales impact on the lower quartile of your brand because of successful best sellers. This also provides a unique opportunity as we often see products that are slower sellers forContinue reading “Why can’t I just focus on the top 20% of my items – the old 80/20 rule?”
Can I use your partners without a Brandwoven contract?
Yes, in most cases. Our partners are not exclusive to Brandwoven and offer awesome services from which many brands can benefit, even if they aren’t working with us.
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