Electronics brands should utilize every tool in their toolbox to stand out online, including Amazon features like A+ Content, advertising, branded visuals and the storefront, and educational product copywriting.
FAQ Archives
How easy is it for brands to enter a new marketplace?
Entering a new marketplace usually requires a heavy investment upfront for account and listing page set-up, and advertising. Once a brand has established its presence on a given marketplace, its organic ranking increases and therefore becomes less reliant on advertising costs (depending on the aggressiveness of the brand’s long-term strategy).
How easy is it for brands to enter a new marketplace with a different native language?
Entering a new marketplace with a different native language usually requires a heavy investment upfront for account and listing page set-up, and advertising. The process of uploading and transferring English product listings into a different language can be incredibly time-consuming, depending on the catalog size. It’s key to work with experts that provide translation accuracyContinue reading “How easy is it for brands to enter a new marketplace with a different native language?”
Who will work on my account?
Every client is assigned an Account Director for strategy and negotiations, a Client Success Manager as the day-to-day point of contact, and a Client Coordinator to maintain the backend of your account on marketplace. For clients that elect to have Brandwoven handle their marketing, a Marketing Manager will also join the team.
Can I do a VC and SC hybrid model?
Except in very specific situations, we don’t recommend it. Having VC and SC running at the same time often violates TOCs at Amazon which isn’t something we’d ever recommend.
What tools or software do you use for demand forecasting on Amazon and Walmart?
First, we use APIs connected to Amazon and Walmart to pull sales and inventory data. We then structure product groupings in our product information management (PIM) table. We push those data blocks into GPHD Streamline for statistical and manual demand modeling. Using tools like Streamline allows us to be based in data while also makingContinue reading “What tools or software do you use for demand forecasting on Amazon and Walmart?”
Why didn’t you develop all of your own tech?
For a few reasons: the first is that many of the tools we use were developed over years with millions of dollars invested. We feel they do an exceptional job and don’t feel any agency, regardless of size, can create tech to compete with their functionality and effectiveness. The second is that we feel brandsContinue reading “Why didn’t you develop all of your own tech?”
When does this model work best?
For most brands, we encourage owning their store or having their own Vendor Central account. But for some, this isn’t practical – so we offer resale services. This is a service offered for those where the tax, sales, or accounting challenges of owning the Amazon account doesn’t work for their business.
What do you consider a “large” catalog?
Generally speaking, any catalog over 500 SKUs requires a different approach. We routinely work with catalogs in excess of 3000 SKUs. The largest catalog we managed and loaded into Amazon was over 120k SKUs.
What are some important statistics on ecommerce translations?
Here are some important statistics on translations that ecommerce brands should keep in mind when considering investing in translation services: Brands can reach 80% of online shoppers by translating their product pages into the following languages: Chinese, Japanese, Spanish, German, French, Portuguese, and Italian A consumer behavior study conducted in 2014 found that 75% ofContinue reading “What are some important statistics on ecommerce translations?”
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