It really depends. Some of the largest catalogs we do can take over 9 months to overhaul, if there are several thousand SKUs. For catalogs that are 50-100 SKUs, the process usually takes 2-6 months. But even after a catalog overhaul, we are never finished; we always look for the competitive edge to represent theContinue reading “How long does new digital merchandising take to create and implement?”
FAQ Archives
Is it possible to automate Amazon profitability analyses?
Is it possible to automate Amazon an profitability analysis by using a calculator, such as the one Brandwoven has developed. Using a calculator greatly expedites the analysis process.
What is inventory management in online marketplaces like Amazon and Walmart?
Inventory management in online marketplaces involves tracking and managing stock levels, orders, and deliveries to ensure that products are available for sale and can be shipped to customers promptly. Effective inventory management helps prevent stockouts, overselling, and excess inventory.
Did you design your own tools?
In the case of our data visualization tool, called Scout, yes. In other cases, we partner with known and industry-leading platforms to provide exceptional data and technology-driven automation for our brands.
What are some important statistics on ecommerce translations?
Here are some important statistics on translations that ecommerce brands should keep in mind when considering investing in translation services: Brands can reach 80% of online shoppers by translating their product pages into the following languages: Chinese, Japanese, Spanish, German, French, Portuguese, and Italian A consumer behavior study conducted in 2014 found that 75% ofContinue reading “What are some important statistics on ecommerce translations?”
What do you consider a “large” catalog?
Generally speaking, any catalog over 500 SKUs requires a different approach. We routinely work with catalogs in excess of 3000 SKUs. The largest catalog we managed and loaded into Amazon was over 120k SKUs.
What works better: coupons or Prime Exclusive Deals?
For Prime Day and other tentpole events, Amazon gives more visibility to Prime Exclusive Deals. We recommend brands participate with Prime Exclusive Deals if they can afford the minimum 20% discount and pricing meets their thresholds.
When does this model work best?
For most brands, we encourage owning their store or having their own Vendor Central account. But for some, this isn’t practical – so we offer resale services. This is a service offered for those where the tax, sales, or accounting challenges of owning the Amazon account doesn’t work for their business.
Why didn’t you develop all of your own tech?
For a few reasons: the first is that many of the tools we use were developed over years with millions of dollars invested. We feel they do an exceptional job and don’t feel any agency, regardless of size, can create tech to compete with their functionality and effectiveness. The second is that we feel brandsContinue reading “Why didn’t you develop all of your own tech?”
Can I do a VC and SC hybrid model?
Except in very specific situations, we don’t recommend it. Having VC and SC running at the same time often violates TOCs at Amazon which isn’t something we’d ever recommend.
Reach Out To Meet with One of Our Account Directors