Catalog Management
Catalog Monitoring & Optimization
Optimizations and Continuous Improvement for Your Entire Catalog
Parenting and Variation Structure
Titles and Bullets Copy
Images
Brand Content
Optimizing Online Marketplace Listings
Optimizing Online Marketplace Listings
Marketplaces like Amazon use algorithms to determine which product listings to show on the search results page. These algorithms consider several factors, including keyword relevance, customer reviews and ratings, content quality, conversion rate, sales, price, availability, and fulfillment method.
As a full-service agency, Brandwoven makes strategic investments across this range of variables to improve how our brand partners’ listings are scored and positioned in marketplace search results.
Monitoring Listings
Monitoring Listings
Brandwoven invests in listing development for our brand partners, helping to achieve high organic search rankings, traffic, and sales.
The Challenges:
1) Amazon allows contributions from numerous sellers on the listing page, leading to potentially differing photos, copy, descriptions, and videos. Because of this, it’s critical to monitor our clients’ listings for new contributions from other sellers, and dispute any updates that conflict with the accuracy of the product.
2) Additionally, manually monitoring listings can be highly time-intensive. Brandwoven streamlines this process by storing our clients’ contributions, scraping live marketplace listings, and then comparing the two. This method allows us to quickly review many SKUs at once and address any issues with precision. Our results are then shared with clients in summary, helping them understand the issue while our team addresses the specific conflict and path to resolution. Our method ensures that our brand partners’ listings consistently remain accurate and optimized for online shoppers.
Frequently Asked Questions
How does Amazon decide what content to show on a listing?
Amazon decides what content to show on a listing based on seller-provided details, algorithmic relevance, customer reviews, sales performance, compliance with guidelines, image quality, backend keywords, and user behavior.
How can I identify and fix listing errors?
Brandwoven uses automated tools to scan for errors such as missing images, incorrect titles, and price discrepancies. We manually review flagged issues and update your listings to correct any errors promptly. Our team leverages tools to quickly find listing issues and quickly make corrections through case work or edits in the backend.
Can catalog monitoring improve my search rankings?
Yes, by ensuring your listings are accurate, complete, and optimized with relevant keywords, catalog monitoring can improve your search rankings and increase product visibility.
How can catalog monitoring improve conversion rates?
With many sellers contributing listing details, it is important to monitor that the content you want is showing. Your creative, copy, and operations team designs the listings strategically for conversion. Monitoring and correcting any issues is critical to unlock the results from those strategic plans.
How do I know if my listings can be improved?
Brandwoven strategists review the quality of listings and make recommendations on what listing improvements to invest in. We will define areas to partner on developing images, copy, A+ Content, listing structure, videos, and more.
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