Logistics & Forecasting

Amazon FBA Management

Fulfillment by Amazon (FBA) offers fast delivery speeds, customer support, and makes listings Prime eligible. Managing FBA inventory is complex, but our agency's extensive experience and high repetition rate enables us to guide clients in optimizing FBA.
Laptop displaying the fulfillment by Amazon logo

Comprehensive Amazon FBA Management Services

Injection Plans

Brandwoven's demand planners and stocking policies define supply recommendations that are shared as Injection Plans. Clients then have the opportunity to confirm if they want to execute those injection plans. Once confirmed, our shipment coordinators jump in to execute the plan.

Shipment Manifests

Detailed shipment manifests are emailed to clients, providing order details for entry into their booking systems. Entering that info will allows clients to release inventory to be packed and shipped to Amazon FBA.

Coordinating Packing

Our expert shipment coordinators provide product, case, and carrier labels to ensure properly packed FBA inventory shipments. Our warehouse partners never need to go into Amazon Seller Central portals with the level of detail in our coordination efforts.

Reconciling Inbound Receipts

Amazon misplaces a small percent of inbound shipments. We look for and dispute those shortages for our clients. While it is a small percent, we pursue compensation for the retail value for any units lost by Amazon.

Learn From Us

Stay up-to-date on Brandwoven's strategies and tactics to grow your business on marketplaces.
See All Articles
Article

Webinar Recap – Amazon Warehousing and Distribution (AWD)

Evaluate if the AWD program is right for your brand and explore strategies for successful implementation.
Read More
Article

Reseller Partner Program Breakdown: MAP/UPP Policy Enforcement in 2025

Learn about different reseller policies and how enforcement works.
Read More
Article

How Ecommerce Brands Can Use Adobe Generative AI to Improve Online Merchandising

Discover how Adobe generative AI is revolutionizing the creative process for ecommerce brands.
Read More

Amazon FBA: The Premier Fulfillment Method

Chart listing out how different aspects of an Amazon business are affected when using FBA

FBA’s fast shipping speeds, lenient customer return policies, and expansive geographical reach have been key factors in establishing Amazon as the leading marketplace. Fulfilled by Amazon (FBA) operates over 175 fulfillment centers globally, creating a robust network that handles Amazon orders and off-Amazon sales alike. Using FBA ensures you meet customer delivery expectations, which is why millions of sellers actively choose to use it for order fulfillment.

At Brandwoven, we help sellers leverage FBA effectively for their product lines. Our services include guiding you through packing requirements, forecasting FBA sell-through, coordinating shipments to ensure timely positioning, reconciling any shortages, and disputing FBA overbillings. Our demand planners, shipping coordinators, and client success managers work together to comprehensively manage FBA in a way that will allow sales to be maximized.

Managing Amazon FBA Inventory with KPIs

Person working on laptop with the Amazon FBA dashboard displayed on the screen

To properly manage Amazon FBA inventory, we monitor to a set of KPIs. We push ourselves to perform to the KPIs knowing they relate to best practices that will have our clients well-positioned in the marketplace.

One of the primary KPIs we monitor is sell-through rate. This metric tells us the velocity products are selling. It allows us to make informed adjustments to demand and ordering plans. Working diligently towards a target sell-through rate will keep inventory levels appropriate.

We also manage to in-stock rate which reflects the percentage of time that products are available for purchase. Maintaining a high in-stock rate is needed to maximize sales, build momentum on the marketplace, and collect complete data sets.

Additionally, we track stranded inventory which indicates the proportion of inventory that is not available for sale due to listing issues or other complications. By monitoring stranded inventory, we quickly identify and resolve problems, to keep inventory available for purchase.

The KPI’s are simple but inform us on how to adjust in our constant work to make our inventory efficient.

Frequently Asked Questions

What is Amazon FBA?

Amazon FBA (Fulfillment by Amazon) is a service that allows sellers to store their products in Amazon’s fulfillment centers. Amazon takes care of storage, packaging, shipping, and customer service.

How does Amazon FBA benefit my business?

Amazon FBA offers several benefits, including Prime eligibility, efficient customer service, and streamlined logistics. This can lead to increased sales, improved customer satisfaction, and reduced workload for the seller.

What are the costs associated with Amazon FBA?

Amazon FBA charges fees for storage and fulfillment. Storage fees are based on the volume of your inventory while fulfillment fees are charged per unit sold, depending on the item’s size and weight.

How do I send my products to Amazon FBA?

To send products to Amazon FBA, create a shipment plan in your Seller Central account, prepare your products according to Amazon’s guidelines, and ship them to the designated fulfillment center. Brandwoven’s logistics team is can coordinate this process on your behalf.

Can I track my inventory in Amazon FBA?

Yes, Amazon provides an array of reports to assist with tracking inventory levels. For accounting, the Inventory Ledger report is recommended. Brandwoven simplifies and distributes this reporting to our partners.

What happens if my products stored in FBA don’t sell?

If your products don’t sell, you may incur long-term storage fees. To avoid these fees, you can create removal orders to have your inventory returned or disposed of, or implement strategies to boost sales, such as promotions or advertising.

Leading Marketplace Success for Amazing Brands

Learn about all the ways we've helped our brand partners
See All Case Studies
Dive into the demand generation strategy we used to grow a new sunscreen product line on Amazon and cross-sell additional products to customers, leading to a 171% sales boost.
Over a 4-year partnership, Brandwoven helped Aunt Fannie’s achieve Amazon success with a focus on catalog organization, digital merchandising, logistics, and marketing.
A premium watersports brand's Amazon market share began was declining. Brandwoven helped them grows sales 109% year-over-year.

Holistic Amazon FBA Management Services

Managing Amazon FBA inventory is a specialized skill. Let us handle it for your brand.
Schedule a Call