Catalog Management

Catalog Monitoring & Optimization

Enhance product visibility and boost sales with our comprehensive catalog monitoring and optimization services, ensuring accurate listings and strategic adjustments for maximum performance.
Laptop displaying an Aunt Fannie's Amazon product page

Optimizations and Continuous Improvement for Your Entire Catalog

Parenting and Variation Structure

Properly structuring similar items as variations under a parent listings can improve conversion rates, aggregate traffic, and lead to increased search rankings, enhancing visibility and sales performance on online marketplaces. Our team establishes those structures and ensures they do not break apart.

Titles and Bullets Copy

Each listing has a title and bullet points. We invest to make sure those titles are rich with SEO to generate traffic and are high-quality to convert that traffic into sales. To ensure our titles and bullets are showing, we monitor each listing and open cases as needed to keep them in place.

Images

Marketplaces allow images to be contributed by each seller. Not all sellers bring the high-quality images your brand deserves. We monitor your listings to make sure the images we curate for your brand are displaying property, and in the correct order.

Brand Content

We recognize customers want to see your brand. The Brandwoven creative team builds assets for all the key areas, like descriptions, brand stores, and A+. Brands always have the option to sign off designs to make sure we are always telling your story properly.

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Optimizing Online Marketplace Listings

Amazon logo surrounded by factors that the platform's algorithm uses to create the search results

Marketplaces like Amazon use algorithms to determine which product listings to show on the search results page. These algorithms consider several factors, including keyword relevance, customer reviews and ratings, content quality, conversion rate, sales, price, availability, and fulfillment method.

As a full-service agency, Brandwoven makes strategic investments across this range of variables to improve how our brand partners’ listings are scored and positioned in marketplace search results.

Monitoring Listings

Before vs after charts of an Amazon catalog that's been optimized

Brandwoven invests in listing development for our brand partners, helping to achieve high organic search rankings, traffic, and sales.

The Challenges:

1) Amazon allows contributions from numerous sellers on the listing page, leading to potentially differing photos, copy, descriptions, and videos. Because of this, it’s critical to monitor our clients’ listings for new contributions from other sellers, and dispute any updates that conflict with the accuracy of the product.

2) Additionally, manually monitoring listings can be highly time-intensive. Brandwoven streamlines this process by storing our clients’ contributions, scraping live marketplace listings, and then comparing the two. This method allows us to quickly review many SKUs at once and address any issues with precision. Our results are then shared with clients in summary, helping them understand the issue while our team addresses the specific conflict and path to resolution. Our method ensures that our brand partners’ listings consistently remain accurate and optimized for online shoppers.

Frequently Asked Questions

How does Amazon decide what content to show on a listing?

Amazon decides what content to show on a listing based on seller-provided details, algorithmic relevance, customer reviews, sales performance, compliance with guidelines, image quality, backend keywords, and user behavior.

How can I identify and fix listing errors?

Brandwoven uses automated tools to scan for errors such as missing images, incorrect titles, and price discrepancies. We manually review flagged issues and update your listings to correct any errors promptly. Our team leverages tools to quickly find listing issues and quickly make corrections through case work or edits in the backend.

Can catalog monitoring improve my search rankings?

Yes, by ensuring your listings are accurate, complete, and optimized with relevant keywords, catalog monitoring can improve your search rankings and increase product visibility.

How can catalog monitoring improve conversion rates?

With many sellers contributing listing details, it is important to monitor that the content you want is showing. Your creative, copy, and operations team designs the listings strategically for conversion. Monitoring and correcting any issues is critical to unlock the results from those strategic plans.

How do I know if my listings can be improved?

Brandwoven strategists review the quality of listings and make recommendations on what listing improvements to invest in. We will define areas to partner on developing images, copy, A+ Content, listing structure, videos, and more.

Explore Case Studies

Access comprehensive client case studies from the Brandwoven team
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Dive into the demand generation strategy we used to grow a new sunscreen product line on Amazon and cross-sell additional products to customers, leading to a 171% sales boost.
Over a 4-year partnership, Brandwoven helped Aunt Fannie’s achieve Amazon success with a focus on catalog organization, digital merchandising, logistics, and marketing.
A premium watersports brand's Amazon market share began was declining. Brandwoven helped them grows sales 109% year-over-year.

Need Help Monitoring and Optimizing Your Listings?

Contact Brandwoven to ensure your listings are evolving to capture conversion and drive incremental sales.
Optimize Listings