There is not necessarily a right time to hire an agency, but sooner is typically the better. Once an agency partner like Brandwoven enters the picture, any current challenges and upcoming plans will be addressed and resolved at an accelerated pace.
FAQ Archives
Why am I not getting orders?
This is the sort of question we see every day. Truth is, it could be 100 different things and that’s why you need a team of people to help. At Brandwoven, we are problem-solvers by nature and have an active, engaged, U.S. based team to act as the hands and feet of your business everyContinue reading “Why am I not getting orders?”
How can I avoid stockouts in online marketplaces?
To avoid stockouts, have an experienced demand planner regularly monitor your inventory levels, use inventory management software, and forecast demand based on historical sales data. Setting up alerts for low stock levels can also help ensure you reorder products in time.
Can I do different pack sizes on Walmart.com that won’t impact my Amazon pricing because it has a different UPC and different quantity or package size?
To be safe, the answer is no. Amazon has started to scrape pricing down to the unit count or even price per pound or ounce. All pricing for any pack size should match Amazon’s sellable unit.
How do I send my products to Amazon FBA?
To send products to Amazon FBA, create a shipment plan in your Seller Central account, prepare your products according to Amazon’s guidelines, and ship them to the designated fulfillment center. Brandwoven’s logistics team is can coordinate this process on your behalf.
What tools can I use for a market share analysis?
Tools like Helium 10 and Pacvue can be used to pull robust data for Amazon and other marketplaces.
I didn’t think Amazon allowed brands to control resellers?
Totally true – there is no program within Amazon or any other marketplace that allows brands to directly manage resellers or price. That said, our solutions revolve around what can be done internally with our partners to manage distribution and gain MAP compliance.
I have a food brand and need to make sure my prices on Amazon match my other marketplace prices. Should I be on Seller Central or Vendor Central?
Vendor Central is invitation-only. If you have an invitation, you should consider retail pricing when choosing between the two platforms. Vendor Central sets the retail price and will adjust accordingly to meet their margin requirements or match other ecommerce pricing. Seller Central allows a brand to set their own retail pricing.
Should my ad spend budget match Amazon’s?
Walmart.com has different ad types and typically requires less spend as the search volume is less than Amazon. That said, it depends on the category and brand initiatives. Walmart.com ads can be used to build brand awareness on and off platform.
Does Amazon allow these transitions to happen?
The Terms of Service for Amazon are specific in that vendors cannot sell the same product on VC and SC at the same time. That said – not everyone would be allowed to transition, but this does leave some specific methods for transitioning while still maintaining TOCs.
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