FAQ Archives

Are you a new player in a category striving for market growth or have you conquered your category and looking to hold your position? Either way, it’s never one KPI that tells the whole story. Whether it be DPVR, CVR, or T-ACOS, among others, we will help identify what indicators give the best feedback toContinue reading “What metrics should I focus on to measure campaign success?”

Improve Amazon campaign visibility by including optimized keywords, refined product listings, and strategically placed ads based on customer search behavior.

Amazon Marketing Cloud supports cross-channel advertising by integrating data insights from various touchpoints, enabling us to create cohesive marketing strategies that reach customers at different stages of the buying journey, maximizing brand visibility and conversion opportunities.

By providing comprehensive analytics and performance metrics, Amazon Marketing Cloud enables us to track campaign effectiveness, optimize bidding strategies, and allocate budgets efficiently, driving higher ROI and better campaign outcomes.

Amazon Marketing Cloud offers advanced targeting capabilities, including audience segmentation based on demographics, interests, shopping behavior, and custom audience lists, ensuring precise ad placement to maximize engagement.

Amazon Marketing Cloud integrates seamlessly with Amazon DSP and AMS, allowing us to manage and optimize campaigns across search, display, and video formats from one unified platform.

In Seller Central, you can adjust the vacation settings which temporarily closes the FBM listings, however buyer messages can still come through; Amazon sends a temporary response on your behalf, but still requires a response from you within 24 hours. In Vendor Central, you can adjust the warehouse settings for particular days. This is somethingContinue reading “What if I go on vacation or close the warehouse?”

Our catalog team responds to customer inquiries. They forward any questions without an answer to the Client Success Managers who communicates with our partner’s customer service team to get the necessary information required to answer the question.

We acknowledge the question and let the customer know we will reach out to the product team and get an answer ASAP. We then follow-up with our client to get the appropriate answer if we were unable to find it through existing product FAQs.

We utilize tools that automatically monitor seller feedback and ratings, along with product reviews. We use a separate tool to provide reporting of those ratings and review. Our catalog team monitors the feedback and reviews daily to ensure we remove any negative ones that are Amazon’s fault and not automatically caught with our tools. ReachContinue reading “What tools do you use to manage customer reviews?”